9 Signs You Made A Great Impact On Your Logo
A logo can describe the work of a company. Quite often, Logo is the first thing when customers enter your website. The purpose of Logo is to provide your customers with an identity, and people will be easily able to identify your business just by looking at your Logo. Think about how people are going to interact with your business for the very first time. Whether it’s your social media channel, website, or business card, you really want to make an excellent impression. It’s not so easy to make it happen just with the words; you need an impressive logo. Let’s talk about the 9 signs your Logo is doing prerogative work.
1. Focus on Your Offering
Consider what your company has to offer before designing a logo, keep your services and products in mind, and make a relevant logo according to that. Keep it simple because they tend to be more memorable and don’t try to communicate repeatedly with your Logo. Try to make it unique to stand out from the crowd. If you look at the glass of Coca-Cola and Pepsi, you will realize they both look exactly the same, but both the companies have a distinctive logo. Their Logo doesn’t let people get confused.
2. Keep It Simple
Designs and trends come around and go around, but an effective logo always stands the test of time. Don’t use more than two fonts while creating a logo to keep your Logo easy to read and versatile. A professional logo captures the attention of your target audience. If you want to build brand awareness, it will look incomplete without a logo. A professional logo should be scalable that it can undoubtedly transform between formats and sizes.
3. Avoid Special Effects
Sometimes the elements of perfect Logos are nothing at all. Designers use negative space to communicate the aspects of your company, such as Dominos. The design of your Logo must be relevant as it’s an intrinsic part of your company. Choosing a symbol that connects your audience with their perception of your services or products. Avoid applying special effects while designing your Logo; do not use fancy patterns, shadows, and beveling. These types of effects can decrease the effectiveness of perfect logo design.
4. Research on Client’s Business
If you are working as a freelance graphic designer, try researching the business of your client before starting the design. Analyze the business goals of your client, research what the client is trying to target, and make a professional design according to that. You will be clueless without a clear picture in your mind about the business of your client. Find out their social, financial, and educational backgrounds.
5. Go, Black and White,
Create a logo in black and white initially, Logo of the company should be equally impressive in black and white too. There will be many occurrences when you print a logo without using any color. Logos usually appear to be colorless when you publish it in newspapers as an advertisement. Photocopies, fax and many more will also be in black and white form.
6. Think Different
Most people remember the things which stand out from the crowd. The same applies to the Logo of your brand too. The logos which lasts longer in our mind and easy to remember are often unique. For example, McDonald’s, the yellow arch of the design is in our memory because we never saw such anywhere else. Another example is Audi; we instantly memorize the brand whenever we get to see four small circles attached to each other. So design something that makes people wonder and enjoy witnessing it in order to become part of their memory for a long time.
7. Test the Logo Across All Kinds of Platforms
When your Logo is all set, make sure you test it on the various platform, whether it’s online or offline. Always remember that the Logo will make its appearance on both the internet and physical platforms. A logo may appear quite impressive on the screen, but when you take it out on the paper, it may not look so good.
Try to figure out what makes your Logo as good as it looks on the screen. Go for a different shade of colors, resize the dimensions, and many more. You can use mockups to ensure how your Logo will look like in different kinds of mediums. By following these methods, you will get a fair idea of how your logo is going to appear in real-world applications.
8. Give It a Deeper Meaning
If you can convey a message with just the design of your Logo, then there is nothing better than that to make a massive impact on the people. Being a memorable visual is just not enough; it should convey some deeper meaning along with that. Make the complete strategy of the brand and check it is conveying the right message or not. Keep redesigning the Logo if the purpose is lacking to make your Logo perfect.
Coming to the next step, try to express the Logo in an easy language. You can also use the catchphrase, and catchphrase plays a major role in the message of your Logo. Try to think about a catchphrase which is not more than five words, the shorter the catchphrase, the easier it is to remember. Take, for example, Nike – Just do it, McDonald’s I am loving it.
9. Get Inspiration
Behind every creative work, there is an inspiration. If you are in the field of creativity, they usually wait so much for different ideas and innovations to cross their brain. A true artist does not rush and compromise with the quality of art and their work.
Above are some important factors and tips and tricks which can be very helpful in the making of a perfect logo. Try making and implementing various methods to make it look professional and stand out from the competition.
