Types of Banner Signs for Offline Advertising
Banner signs are the most effective and inexpensive way of advertising your business. Banners can promote a business, and its products, services to the target customers. Unlike digital marketing, you don’t need to know digital advertising techniques to promote your brand, products, or services.
There are a variety of banner signs that you can use depending on the location and purpose of advertising. This post shares some common types of banner signs for offline advertising.
Billboards
Most of the big brands use billboards for advertising their products to the public. Businesses like Coca-cola, Pepsi, and Mc Donald’s use billboards for the promotion of the products. Billboards offer the maximum visibility of your product to people. When installed in a busy location, it provides repeated visibility to potential customers that help them to know about your products and services.
Vinyl banners
If you want the banner signs of different sizes for various locations, nothing is better than vinyl banners. You can get the vinyl banners of any shape and size, depending on your requirements.
The graphics and colors of vinyl printing do not fade with time and can tolerate the harsh sun and water. The best benefit of a vinyl banner is that you can install them in indoor locations. You can install them on a storefront or at the back of a booth in a trade show.
Digital signage Boards
Banner signs are also available in the form of digital boards that enable you to display multiple ads. You can change the ads at any time and display various advertisements on a single board. The advertisements can be controlled and manage using a CMS (content management system). A person can manage multiple screens using a cloud-based CMS.
Digital signage boards are beneficial for businesses like food courts, restaurants, and food chains to display their advertisements as they need to change them multiple times a day. They can use digital signage to display their food menus, special offers, and discounts for the day.
Mesh Banners
Some areas are highly prone to bad weather conditions like rains and storms that can tear or spoil a banner sign. Mesh banners are the perfect solution to advertising in lousy weather conditions. They are made of fabric with small perforations that allow the passage of air that prevent them from getting blown off.
They can tolerate the harsh sun and mild winds without getting fade or blown off. The best benefit of mesh banners is that they are durable enough to be installed in any condition. The construction and real estate companies use them on the fencings of their sites for the advertisement of their projects.
Printed cloth banners
Although there are various options for outdoor advertising, printed cloth banners are a cost-effective solution. Also known as fence fabric or scarf mesh, they are best for outdoor installations at any location.
The printed cloth banners also allow 30 percent of air to pass through them which means you can install them in windy locations. The material used in the making of printed cloth banners is dust resistant and display your advertisement. They are a cost-effective solution for businesses with a low advertising budget.
Pull up and retractable banners
Pull up banners are a double-sided solution for indoor retail and tradeshows. They are usually six feet in height with variable width according to the requirements of the advertiser. Pull up banners are collapsible, and you can carry them anywhere for installation like tradeshows and events.
Pop up booths
The pop up booths are used for advertising in the tradeshows and exhibitions. Companies install their booths and extend them at the back of an exhibition shell. They have sturdier support and can spread much wider as compared to a retractable banner. However, their installation takes more time than pull up banners.
Suspended banners
You might have seen the suspended banners hanging from the ceiling in shopping malls and complexes. They offer maximum visibility to the people visiting a shopping mall and are available in various shapes. The length of the banner is according to the height from which it needs to be suspended. With suspended banners, you have a variety of choices like circular hanging displays, triangle ceiling hangings, elliptical suspended banners, circular hanging displays, and square display systems.
Vehicle wraps
These are the movable banner signs as they are installed on vehicles instead of stationary boards. Vehicle wraps are best for advertising in the locations where the local laws do not allow the installation of signboards. You can install them on cars, vans, and local buses to advertise in any area. Vehicle wraps like car signage are a cost-effective means of advertising in a location and target people in a specific area.
Final Words
These are the types of banner signs businesses use for offline advertising. From cloth fabric to vinyl to billboards, companies can choose any signage depending on the target audience, location, and their advertising budget.
