Freebies and More: Free Marketing Sources for Broke Entrepreneurs
Did you know 47% of small business owners handle all marketing entirely on their own?
It’s common knowledge that marketing is crucial if you want to drive sales and grow your company. But marketing can get expensive if you aren’t careful.
Thankfully, not all marketing costs money. There are plenty of free marketing ideas you can leverage to take your business to the top! Continue reading to learn a few of them.
Email Marketing
One great way to grow your business and encourage people to make purchases is by using free email marketing. You don’t need a fancy email service for this marketing option to be effective.
Instead, you can collect emails from a physical sign-up list, online pop-up, social media account, etc., and send out emails you create yourself.
These emails can tell people about upcoming sales, alert them about new products, share information about your company, and more.
Social Media
Social media marketing is one of the best free marketing tools any business has access to. To start, pick a few relevant social media sites to focus on and create accounts on each.
Sharing posts is free, and once you amass some followers, using your socials to funnel people to your website or collect emails, as we mentioned above, can help drive sales.
If you want to take your social media to the next level, consider using this free online video editor to create stunning videos to capture people’s attention online.
A Website/Blog
If your business doesn’t have a website, you’re missing out on a significant free digital marketing opportunity! You should be using email marketing and social media to lead people to your site.
Once they arrive, your website can display vital contact information, increase trust, showcase your products, and act as the point of sale.
It’s even better if your website has a built-in blog. Your blog can position you as an expert and make your business more appealing. Plus, the blog can also act as another way to get people to your site if it ranks on Google.
Practicing SEO
No matter where you’re posting online, you should keep SEO (search engine optimization) practices in mind.
Using SEO helps search engines better understand your content. The more they understand its purpose, the more likely it’ll rank high in search results.
You want your online content to reach as many people as possible so that even your free marketing doesn’t end up being a waste of time.
Leverage Free Marketing to Reduce Costs and Increase Sales
There are countless ways to utilize free marketing opportunities and increase brand awareness, website visits, and sales.
If you start your free marketing journey by using social media, SEO, and email marketing to lead people to your website, you might be surprised by their impact on your business!
If you’d like to learn more about successfully running your business with ease, please check out the rest of the site for more articles like this.
