The Most Common Business Sign Maintenance Mistakes

According to statistics, 76% of Americans enter stores they have never been in before thanks to the signage. 

If your business sign isn’t looking well maintained, this can deter new customers from entering your premises. Badly maintained signs can also be a safety hazard. 

But how do you go about maintaining a sign? If you are unsure how to maintain a business sign, this quick guide will walk you through the basics of business sign maintenance. 

Read on to get your sign looking sharp and find out the most common sign maintenance mistakes business owners make. 

Not Cleaning Your Business Sign

One of the most basic business sign maintenance mistakes to avoid is not cleaning your sign. No matter where your business location is, your signage is going to gather dust and dirt. 

A dirty sign is not a good look for any business. A layer of dirt can make a perfectly good sign that’s in great condition look old and in need of maintenance. 

If you decide to clean your business sign yourself make sure you take all necessary safety precautions. 

For signs that are mounted very high up, most companies use either man lifts or boom lifts. You can choose to rent one of these yourself or hire a company that specializes in sign mounting and cleaning. 

Not Maintaining Sign Lighting

If you’re wondering how to maintain signage, one of the most important steps not to forget is looking after your sign’s lighting. 

Have you ever driven past a business with a lit-up signboard where some of the lights were faulty? Flickering, dim, or dead sign lights instantly make signs look sad, old, and in need of repair. 

By maintaining sign lighting, you will ensure that your business’s sign is always visible, night or day, which results in better brand exposure. 

Not Maintaining a Business Sign’s Details

Does your business signage have any details that may have changed? Such as opening hours, a business telephone number, website, or email address?

If yes, it’s important that you update your sign to display the latest details so you don’t give customers the wrong information. 

Not Checking for Rust

Another vital signage maintenance task is to check for rust. Not only does rust look unsightly, but it can also pose a safety hazard if left long enough. 

If the attachment points of your sign rust through, part or all of your sign could fall to the ground and potentially cause injury. 

Therefore, make it a habit to keep an eye out for any signs of rust. If you see rust popping up, hire a contractor or signage company to come treat the rust areas. 

Not Updating the Face

Every once in a while you should also look into updating the face of your sign. No matter how durably made, all signs start to look faded and old after a while. If your signage is looking a little worse for wear, it might be time for new vinyl lettering or a complete update to the face. 

Now You Know the Basics of Business Sign Maintenance

Keeping your business signage clean, well-maintained, and well-lit shows customers that your business is run to high standards. It also makes your premises more inviting.

Now that you know the basics of sign maintenance, are you on the hunt for more practical information about running a business?

If yes, browse the business section of our blog for more actionable reads.