What You Need to Know About SEO in 2022
According to data, 67% of B2B buyers start the buying process with a broad internet search.
SEO is constantly evolving, and to stay ahead of the competition, you need to be up-to-date on the latest changes.
The rules of SEO are always changing, so it can be hard to keep up. If you’re not up to date on the latest trends, your website could fall behind.
Keep reading as this article will cover everything you need to know about SEO changes in 2022. This SEO tips guide will help you stay ahead of the competition and ensure your website ranks on top.
Voice Search Will Become Even More Important
With the popularity of voice-activated assistants like Amazon Alexa and Google Home, it’s no surprise that voice search is on the rise. This means that if you want your website to rank well in the future, you need to optimize for voice search.
Visual Search Will Also Become More Important
Along with voice search, visual search is also gaining popularity. This is where users search for images instead of keywords. And since people are generally more visual learners, it’s no surprise that this trend is on the rise.
If you want to optimize for visual search, make sure you’re using high-quality images on your website (with relevant alt text) and that you’re using image sitemaps to help the search engines index your images.
RankBrain Will Become Even More Important
RankBrain is a machine-learning algorithm that’s used by Google to help sort and rank search results. According to Search Engine Land, it’s one of the most important ranking factors in Google’s algorithm.
This means that if you want your website to rank well in 2022, you need to make sure you’re using RankBrain-friendly tactics, such as using long-tail keywords, delivering relevant content, and having a strong click-through rate.
Schema Markup Will Become Even More Important
Schema markup is code that you can add to your website to help the search engines understand your content better. According to Search Engine Journal, it’s one of the most important SEO trends in 2022.
If you want to take advantage of this trend, make sure you’re using schema markup on your website. This can be done by adding code to your pages or using a plugin like Yoast SEO.
User Experience Will Become Even More Important
Google has been saying for years that user experience is important for SEO, and this trend is only going to continue in 2022. This means that if you want your website to rank well, you need to focus on delivering a great experience.
This includes having a mobile-friendly design, fast loading times, easy navigation, and helpful and relevant content.
The Importance of Backlinks Will Continue to Grow
Backlinks are still one of the most popular 2022 SEO quick fixes, and this trend is only going to continue in 2022. This means that if you want your website to rank well, you need to focus on building high-quality backlinks.
There are a few ways to do this, such as guest posting, broken link building, and creating helpful resources.
Want More SEO Tips Like This?
SEO in 2022 is an ever-changing landscape, and to stay ahead of the curve, you need to be constantly learning and evolving your strategies. Keep these SEO tips in mind as you move into 2022 and beyond!
Want more information about other trends in 2022 and more? Check out our blog!
