Top Small Business Online Advertising Tips That You Should Know
Digital ad spending by retailers will nearly quadruple in four years, with ad spending expected to reach $52 billion by 2023.
Small business owners know that online is where their customers are. They spend hours on social media, streaming video content, and looking things up on search engines.
Despite the massive opportunity to reach new customers, small businesses often miss the mark. Small business online advertising is accessible, but it’s difficult to master.
If you’re looking to make the most of digital marketing, keep reading. These are the top online advertising tips to include in your marketing plan now.
1. Understand Your Audience
There are a few essential questions you must answer before you spend a dime on online advertising. Who is your audience? How are you different from your competitors? Why would someone be interested in your small business?
The answers are summed up in a unique selling proposition statement. This is the foundation of your marketing campaigns.
This statement lets you create messaging that resonates with prospects. They identify with the message and that immediately builds trust.
2. Make Website Adjustments
One of the goals of online advertising is to drive traffic to your website. The assumption is that if you get more traffic, you’ll be able to convert traffic to sales.
Traffic won’t convert if your website isn’t up to par. A slow website has a massive impact on conversion rates. If your site takes too long to load, people won’t wait.
The text on your website has to correspond with the ad, too. Driving traffic to the home page of your site is ineffective.
Build a landing page that has a direct tie-in with the ad. Your conversion rates will improve dramatically.
3. Use Video Advertising
Ad networks like Google Display let you run video ads across publisher sites and YouTube. The network recently made changes to video ad rules. Find out what to know about these changes.
When you do create video ads, do your best to capture attention in the first few seconds.
4. Track ROI
How do you know if online advertising works or not? The great thing about online advertising is that you get a lot of data.
Set goals and decide what metrics you’ll use to track those goals. You’ll be able to tell which online advertising tactic generates the best results for your business.
5. Leverage Retargeting
Only a small percentage of website visitors convert. Retargeting lets you reach people after they visit your website.
They’ll get shown display ads across the ad network. These ads drive people back to your site and improve brand recognition.
Small Business Online Advertising Explained
Small business online advertising seems simple to do. In reality, it’s difficult to get right.
The online advertising tips start with a solid foundation before you launch your campaigns. Get your messaging and your website ready first, then spend money on advertising.
Are you ready for more ways to improve your outreach? Check out the other digital marketing tips on the blog.
