3 Tips for Using Web Design and Digital Marketing in 2022
Nearly two decades ago, social media redefined digital marketing, with Facebook leading the charge in social business marketing.
In 2022, the social media giant is again pioneering the latest marketing disrupter, the metaverse.
The metaverse takes online experiences to another level with more immersive digital worlds. Thus, more “real world” tasks, activities, and interactions occur in the digital realm.
The metaverse is the most talked-about trend poised to transform digital marketing.
Learn how to navigate this new digital landscape, including more exciting terrain in web design and marketing.
1. Metaverse Marketing Strategies
Facebook is the best place to start if you want to learn how to leverage metaverse marketing. For example, you can read how the company integrates the metaverse into company culture, which is also an employer branding strategy.
Like Facebook, you’ll need a user-friendly platform to host your metaverse. You could start small with a visitor chatroom or live interactive game.
The last idea brings up a great point too. Instead of developing your metaverse right away, you can always join an existing metaverse.
Technically, Facebook didn’t invent “the metaverses.” People have been interacting with metaverses since the internet went public. Games like Animal crossing and social networking games are also examples of metaverses.
Some companies market their brands within games like animal crossing, rewarding players with surprise coupons for their interaction. Coupled with in-game advertising, integrated metaverse strategies can be compelling.
2. Next Level Storytelling
Storytelling inevitably makes it onto every top marketing tip list, but there’s a good reason. Good marketing tells memorable stories, and there’s no way around that. Now, metaverse marketing is raising the storytelling game like never before.
Start approaching your storytelling from a metaverse mindset.
For example, if you want to create a more immersive shopping experience online (like a virtual mall), think about the stories that would draw your ideal audience to that mall. However, these points do illustrate the importance of a quality website.
More ideas include:
- Eye-catching digital billboards and signage
- Engaging AI bots
- More avatar customization options
- Episodic brand storytelling
- In-app videos and mini-movies
You’re competing for users’ attention, as well as their business. Think about the elements and visual stimuli that encourage you to stay longer at a store or establishment.
3. Generate Sales from Streaming
Consumers are continuing to cut the cable cord at unprecedented rates. TV and cable advertising is also notoriously expensive, driving bother viewers and advertising to streaming platforms.
Streaming advertising, also known as programmatic advertising, adapts better to small budgets. All you have to do is design your banners and bid for space. The streaming publisher may also have advertiser plans, as well.
Plus, more streaming platforms are online and growing, creating more cost-effective options.
Streaming advertising is ideal for gaming platforms, web shows, music downloads, and more digital media niches.
Bring Your Web Design and Marketing up to Speed
Are your competitors’ marketing strategies moving ahead at lightning speed?
Catch up with an exciting metaverse-based web design and marketing strategy. Drive engagement with compelling “meta” storytelling and programmatic ads on popular streaming services.
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