3 Ways To Develop an Effective Content Management Strategy
The term marketing isn’t quite synonymous with digital marketing, yet. Even so, more and more businesses are leaning into digital marketing strategies like search engine optimization, social media, and content marketing. The broad collection of digital marketing strategies gives businesses a powerful tool for branding, relationship development, and sales.
Yet, content underlies most of these strategies. Most SEO services offer content creation despite the heavy technical side of SEO. With content needed everywhere from social media profiles to paid ads and blogs, you need a content management strategy.
Not sure about the best way to develop that strategy? Keep reading for three ways you can develop an effective content management strategy for your business.
1. Brand Voice
One approach you can take in developing a content strategy is for you to focus on creating a cohesive brand voice. Rather than focusing on specific topics or formats, you focus on making sure that everyone writes and talks about the brand in the same way.
Once you pin down what you want that voice to sound like, develop a brand voice guide. Don’t assume that everyone thinks the same thing when they hear phrases like lighthearted or serious. Include examples in the guide, so people have a target.
2. Planning
When talking about a content strategy plan, most people go straight to the idea of a content calendar. Content calendars are a useful tool, but content planning must go deeper than that.
Your content planning must go beyond whether something is relevant or topical to your industry. Your planning must align your content calendar with your larger organizational goals or mission.
If your business supports sustainability as part of your mission, content should dovetail with or highlight sustainability. Do you plan on unveiling a major new product or service in six months? Your content should prime the pump with your audience for that product or service.
3. Develop a Content Creation System
Many businesses ultimately fail at things like content marketing because they can’t sustain content creation over the long haul. You need a system in place for your digital content creation.
Maybe that means content batching. You can learn more about batching at cyndizaweski.com.
Maybe that means hiring more people specifically for content creation or contracting with reliable freelancers. Whatever tack you take, formalize it with rules and guidelines.
If you really aren’t sure where to start, you can even outsource to professional content strategy services.
Content Management Strategy and You
You should think of your content management strategy as a step back from the nitty-gritty of content marketing. Content marketing often takes a tactical approach in terms of content selection.
Your content marketing strategy looks at how you can align your content marketing with bigger organizational goals or concerns. By taking that step back, you can consider your brand voice and its role in the process. It also lets you work on developing a content creation system with rules and guidelines.
Looking for more marketing tips and tricks? Check out the marketing posts over in our Business section.
