A Quick Guide on Increasing Your Company’s Online Presence
About 80% of new leads never translate into sales. In fact, 65% of businesses find generating traffic and leads their top challenges. Without a strong online presence, you could struggle, too.
An effective digital marketing strategy can help you boost your presence, online traffic, and more. Not sure how to get started?
Read on to discover the tips you need to boost your brand online today!
Establish Your Brand
First, you need to make sure your business stands out from competitors within your niche. Otherwise, you could struggle to generate brand awareness or recognition. Even as you use these tips, you might not increase your online presence if you fade into the background.
In fact, it can take over five impressions with your target audience before you begin generating brand awareness. With repeat exposure, you can turn awareness into recognition. Then, you can remain top-of-mind with consumers who need your offerings.
Your brand is essential to the rest of your digital marketing strategy.
Research the competition to ensure you don’t copy brand elements other companies have already used. Consider what elements will appeal to your target audience, too. Then, create brand guidelines to ensure brand consistency across all platforms.
Update Your Website
Once you’ve established your brand, update your website. Your website will market your business 24/7, even when your doors are closed. Having a user-friendly website can help increase your online presence.
As you generate more business traffic, more people will become aware of your brand.
Make sure your site is fast, mobile-optimized, and user-friendly. Keep this website design practice list in mind, too.
Create SEO Content
Search engine optimization (SEO) can help your website appear on Google’s search engine result pages (SERPs). Your website will appear when consumers search for keywords relevant to your business and offerings.
Gather keyword research to determine what phrases people use to find your business online. Then, create high-quality, unique blog posts using those keywords.
Claim and optimize your Google Business listing as well. Your listing can help more people find your storefront and website, allowing you to generate foot and online traffic.
Design Display Ads
Pay-per-click (PPC) advertising is another effective way to generate web traffic and boost brand awareness. You can use platforms like Google Ads or Facebook Ads to get started.
Consider using eye-catching display ads to generate more brand recognition.
Stay Social
As you begin creating website content, consider sharing it on social media as well. Building a social media presence can boost your overall presence online.
Make sure to answer questions and respond to comments. Let your customers know you’re there to help.
Boost Your Brand: Increase Your Online Presence Today
Increasing your online presence doesn’t have to feel difficult or time-consuming. Instead, use these easy tips to get started. Adding these tactics to your digital marketing strategy can help you reach more people online.
Then, you can boost business traffic and enable your business to grow.
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