A Quick Guide on the Main Types of Digital Marketing
The US has the fastest-growing digital advertising market in the world. During the global pandemic, the rate of growth increased to 38.3% a year as people began to target the shift to a work-at-home culture. So how do you make the change as well?
One way to begin is by knowing your options. Read on as we discuss the types of digital marketing you may wish to consider.
1. Pay Per Click
Pay per click (PPC) is a form of online advertising. Your advertisement is placed on a website, search engine, or social media. However, you only pay when someone clicks on it and follows the link, providing a very effective return on investment.
Its only downside is that competition for spaces is fierce, so some niches can have extremely high prices paid for clicks. Hiring the best digital marketing agency will allow you to have experts who can manage costs, making sure the money you spend turns into conversions.
2. Content Marketing
Any company that offers digital marketing services will tell you the adage that content is king, and they are right. This form of marketing involves creating content for online consumption. It can be in the form of blogs, videos, podcasts, and a host of other formats.
Content is great because it works on so many levels. It shows you as an authority and drives traffic back to your website.
As well as bringing you organic search engine traffic, good content is often shared. This furthers its reach, the more brand awareness it spreads and the more traffic it brings.
The hardest part to get right is making the content quality. It should always be of value and provide something to the viewer or reader.
3. Email Marketing
There was a time when email looked like it would lose its spot as one of the main digital marketing trends. As spam email filled inboxes, it lost its effectiveness. Yet now that data protection laws have tightened, email is regaining its crown as a powerful marketing tool.
This is down to the fact that people have to opt in to receive emails from you. They want to hear about your news, products, and promotions. The hardest part is building a quality email list.
4. Mobile Marketing
This focuses on sending advertisements through mobile devices and cellphones. They can be sent through push alerts, social media, or even SMS messages. Using location services, it can even be tailored to trigger when people visit specific locations.
5. Affiliate Marketing
Affiliate marketing is a form of marketing in which a person promotes a product or brand on the behalf of a company. When a member of that person’s audience clicks the link to buy, they are directed to the vendor’s website. The affiliate marketer then gets a commission from the company selling.
As a company, it can increase sales as influencers and social media stars promote your products. You can also earn by recommending the products of others on your website and social media.
Get Help With the Types of Digital Marketing
Now that you know the types of digital marketing, get assistance. There will be companies in your local area who can help and advise on the best methods for your business. Before long, you will have increased your online presence.
If you found this helpful, we have many more articles. Covering topics ranging from marketing to finance, we can help your business boom in the coming year.
