A Quick Guide to Owned, Earned, and Paid Media

Data shows that the average business spends about 8% of its revenue on marketing. It pays off to have the right marketing strategies. The problem is that some businesses don’t use the right ones. 

An effective way to market your brand is through digital PR. It’s best to use a mix of tactics. You’ll need to use owned, earned, and paid media.

You can learn more about each of these channels and how to use them by reading on. 

What Is Owned Media 

When it comes to marketing, you’ll need to use a mix of strategies. One of the tactics you should use is owned media. This includes content that you create for yourself and publish on your own channels.  

You’ll have complete control over this type of content. This means you can publish it for free on your website or blog posts. It’s a powerful tool you can use to reach out to your audience. 

What Is Earned Media

Earned media is any type of material that’s written about your business. You don’t need to pay for this type of content. Think about it as being free publicity.  

You don’t own earned media. It’s owned by third parties. It can come from influencers, PR firms, or even fans of your product or business. 

You can focus on using earned media that helps to build trust in your business or product. Use this strategy to help potential customers see you’re the real deal. 

Don’t put off this strategy. Research shows that 92% of people trust recommendations from friends and family. Word of mouth marketing does work. 

What Is Paid Media

You might be asking, “What is paid media?” It’s any type of content that you pay to promote. You can think about it as sponsored content.

Paid media can include traditional advertising. Print, radio, and billboards come to mind.

Today, most paid media comes in the form of online marketing. These include ads on social media ads on websites. 

There are several advantages when it comes to using paid media. This strategy offers instant results. The results are also easy to track. 

You can have control over the message. It’s also a great way to reach high intent customers. 

You might be thinking, what’s better, earned vs. paid media or owned vs. paid media. To get the most out of marketing, you should use these three strategies. 

Owned, earned, and paid media exist symbiotically. You’ll need to align them to get the most out of them. This will maximize each one. 

Your Guide to Using Owned, Earned, and Paid Media

One of the best ways to build your brand is by using owned, earned, and paid media. These channels can help your brand or business gain exposure. They can also help your business better engage with the public.   

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