A Small Business Owner’s Guide to Digital Marketing Ideas

Did you know that 45% of businesses fail after 5 years of being in business? If you are a small business but feel like you are in a digital marketing rut, we are here to help spark those creative juices. We have curated this list of digital marketing ideas to add to your marketing strategies. 

Read on to learn more and level up your small business marketing.

Collaborate With an Influencer

This marketing strategy will require some research to find someone that fits with your brand and message. Scroll through the social media channels that your target audience hangs out in. Make sure that their posts align with your own company before reaching out to them. 

You can search the hashtags that your target customer would input and see if you find any influencers that have a good amount of followers and also interactions with their posts. 

SEO Optimization

One way to boost your Google ranking is to implement search engine optimization (SEO) strategies. We recommend searching for your product, service, and even yourself on a search engine like Google. This will give you an idea of where you are currently ranking when others are searching for you or your company. 

There are plenty of factors that play into appearing on the top of a search result. The most common factors that will help an SEO strategy include keyword research, on-page SEO research, buyer persona research. 

If SEO feels a bit confusing or overwhelming – you are not alone. We highly recommend contacting an expert such as Denver SEO to create a strategy for your specific business and niche. 

Video Content

People love to see videos, and they enjoy interacting with brands that use videos. You can create long videos to put on your site or on channels such as YouTube and then you can clip shorter snippets of the long video you initially create to use on social media platforms or on your blog. 

Email Marketing

Creating an email marketing strategy allows you to communicate with current and potential customers. You can opt for weekly newsletters where you share tips that will help your followers, or you can create a monthly contest where your subscribers have the chance to interact with you. 

Please keep in mind that you don’t want to bombard those on your email list because it can cause them to unsubscribe. The key is to send just enough emails to keep your subscribers engaged and informed. 

If you don’t have a large list of emails yet, then we recommend building a landing page on your website so that people can sign up in exchange for a free PDF or tool. 

Which of These Digital Marketing Ideas Will You Try?

Now that you have those creative wheels spinning with these digital marketing ideas, you can pick and choose which ideas you want to try. 

If this article helped you out, please keep browsing our business section for more tips and tricks.