Think for a moment how much time do you daily spend using your mobile? Reports suggest that on average, adults between the ages of 18 to 24 spend 3 hours daily using their mobile phones. When you are using your mobile phones, you are most probably using different mobile applications for different purposes.
Also, do you remember how often you use a specific mobile app? I am sure you don’t because there are millions of mobile applications and we only remember the names of a very few because we either don’t use them or we use them for a very small time to get something out of it.
Now imagine for a moment you are a mobile developer or a business owner, what it would be like if your app is getting more uninstalls than the number of installs? What if your app is not catering to the specific customer needs? Or what would you do if your app is getting a negative rating on iOS and Android platforms? Surely, these are not the ideal scenarios for any business entity by any means.
So, what you should do is to look into all the factors that are causing all these problems, right? I’ll discuss some of such factors that you should do and some that you shouldn’t to make sure your app performs just the way it should.
Center of attraction
Mobile applications have become a center of attraction for entrepreneurs and the business world because of all the benefits they bring in a business spectrum. Businesses having mobile apps perform far better than those relying on the same traditional ways. We are living in a world that has newly experienced a deadly pandemic which has changed the way people think and approach various things. Their preferences and dislikes change dramatically and to cater to these ever-changing behaviors, businesses need to think in the same way as customers do.
Let’s Find out Some Dos of Mobile Applications
1. Always Think of Your App as a Customer:
Sometimes it happens that you are extremely sure of your mobile application that it will perform just the way you have anticipated it. But you don’t get the desired results and it’s disappointing for you as you have invested a lot of money and effort into it.
As I earlier mentioned, businesses need to cater to the ever-changing demands of their customers and for this, they have to think the way their customers do. Neglecting the customer side while development is where the problem lies and to fix it, you have to catch it right from the roots. Surveys and studies suggest that customers prefer such applications that are not messy and confusing rather they like applications to be very simplistic that cater to their needs.
The best way to get a few initial reviews of what your customers think of your app is to pre-launching your app (beta version of your app). This arrangement hardly takes 20 to 30 percent of your total budget but this provides you with a clear vision of what your customers think of your app.
2. Do Go For the Right Technology:
The fate of any mobile application is decided the moment you choose technology for it. There’s a trend among businesses to go for the most trending and in-demand technology which is fine to some extent but can backfire in some cases.
Sometimes you only need to cover basics and put on things in a visual representation with fine functionalities. And for this, you don’t need to chase those fancy things that are being used by your peers and competitors. Every app has a proper vision and idea behind and they can be different, so always choose a technology that serves every purpose of getting a functional and market competitive app rather than chasing blind spots.
3. Only Include Features that are Meaningful:
The mistake that many commit when going getting an app developed is including a lot of features. There are two drawbacks of it:
- Customers will find them misleading
- It will reflect on app’s working in a bad way
The point I’m making here is to not overcrowd your app with features that are not necessary. Instead, you should work on getting those features better that see more customers engaged in your app. Additionally, having unnecessary features included in your app makes your app slow and takes a lot of time to load. Your customers would surely not use the app if it takes a lot of time while loading.
Let’s Find out Some Don’ts of Mobile Applications
1. Never Compromise on App Security:
As the world of technology has made some great advancements in the previous two decades but along with it, the cyber perpetrators have made advancements as well. The threats of cyber-attacks are more than ever now and it needs out-of-the-box planning and relentless efforts to minimize these threats.
Refer to the latest and most effective security protocols while developing an app so that you don’t leave any loopholes to allow cyber perpetrators to breach your app security.
2. Never Settle down on a specific thing:
The exciting thing about technology is that it keeps on evolving and with its evolution, many related things change. Possibilities are there that a technology that was doing extremely well a while ago has not remained relevant anymore.
So, what you do is to always look for betterment, always analyze your app and see if there’s any room for betterment. You can do this by bringing in time to time updates and maintenance to keep your customers intact.
These are some basic development factors if done right can have lasting impacts on an app’s performance and sustainability.
In case if you are struggling with any of the above development factors and looking for a reputable partner to get a much-needed break-through, SoftCircles is aprime mobile app development company that helps startups and large enterprises develop bespoke and market-competitive apps.