How to Write a Click-Worthy SEO Meta Description

Want the pages of your website to rank higher in Google search rankings? If so, then off-page SEO, generating high-quality backlinks to your website, will be your main focus. 

But what happens if you earn the top spot on Google, yet get zero visitors to your website? It’s possible.

Many businesses forget about their SEO meta description. This is the text that users see on Google before deciding to click on your page listing. Meta descriptions need to be well written to encourage users to click and interact with your website. 

Wondering how to write a meta description that actually generates traffic to your site? Keep reading below to learn all about writing a meta description for SEO. 

What Is a Meta Description?

Need some meta description examples? Just type anything into Google and look at the results. You’ll see about 10 web pages listed.

These listings include a title in bold. Above the title is the URL for the website. And below the title is a short paragraph. If it’s written properly, it should tell you what the web page is about and why you should click it.

The title of your page should draw the attention of the user, and the description is what convinces them that your page will answer their question, causing them to click on your listing instead of the nine competitors listed on the search results page. 

A meta description is the public version of the meta tag, which is an element of code that the search engine sees. Meta descriptions are part of your on-page SEO efforts.

What is on-page SEO? It’s everything not directly related to backlinks from other websites. 

Keep Your SEO Meta Description Short

The first step when writing a meta description is to stay under the character limit. Depending on which device someone is using, mobile vs. tablet vs. desktop, Google may display a different number of characters.

In general, your description needs to stay under 155 characters for Google to show it entirely. Otherwise, they cut it off, and you may not get your point across to your users. 155 characters are enough for two to three short sentences.

Draw Attention

There’s not a lot of room for adjectives, fancy language, or personality. But you need to find a way to add pizzazz to your description if you want it to stand out from the other listings. 

The description needs to use language relevant to your brand, that speaks to your ideal customer. At the same time, make sure to keep your description grammatically correct, since bad grammar can turn away potential customers. 

Give a CTA

One of the most important elements of a meta description is the CTA. Since meta descriptions need to be so short, it’s hard to actually include one.

But once you’ve explained why users should visit the page, you need to actually tell them to do so. Some of the shortest ways to add a CTA include;

• Shop now
• Check out the full collection here
• Try it for yourself
• Learn more here

Find a way to close the meta description with a few actionable words as the cherry on top. 

Boost Your Click-Through Rate Today

Now that you know how to write an SEO meta description, you can experience higher search rankings and click-throughs, to build your business.

Looking for more SEO and marketing tips and tricks like this? Check out our blog now to keep reading.