Think about a mobile application developed for your business by a mobile app development company with an eCommerce perspective. Customers are increasingly purchasing online using their smartphones. As a result, creating a mobile app may be the best option for you! If you currently have a customer-based mobile application, read further to learn how to increase your company’s sales by taking few steps.
Hybrid mobile apps are not popular among top mobile app development company. Many clients come to app development first for guidance with problems they’ve had with hybrid apps. Avaz. Ba, for example, has difficulties with a slow and unreliable hybrid app. Downloads of a mobile application produced by a mobile application development company grew by 7% on Android devices and 11% on iOS devices compared to the hybrid version.
So, whether you currently have an app or are just getting started with one, we strongly advise you to create a native mobile app! It will save your time and wealth while also ensuring more significant results. Let’s look at some of the features and tips that can help you increase sales using the (native) eCommerce mobile app.
1. You can benefit from push alerts.
Using push notifications, you can stay in touch with your consumers and remind them to shop. Customers typically install apps that they forget about or don’t use often enough. Push notifications are an excellent method to communicate with consumers and remind them of your app’s existence. . Customers, for example, can be notified about a new feature in your app, as well as information about current promotions or bestsellers. You may also hand out coupons.
Another fantastic idea is to customize material provided via push notifications based on the user’s preferences. This may be accomplished by establishing Events that allow you to track user activity and habits. For example, you can Return mobile e-commerce visits if you know your consumers and their behaviors.
2. Reward your loyal customers
For their repeated purchases, your loyal consumers deserve to be rewarded. Customers like to be pampered and treated with utmost uniqueness with respect. If you ignore your regular clients, they will eventually quit buying with you.
You may use a reward points system to keep customers from leaving. Customers may earn points by buying on your eCommerce app, for example. A set number of subjects will be rewarded, or you may exchange them for discounts. You may also thank loyal customers with discounts, product information, or special deals.
3. Allow your consumers to make numerous payments.
There should be as few steps as possible from the moment a client adds a product to their cart and when they place a successful order. Allow numerous payments to your consumers to reduce shopping cart abandonment. Customers will be able to select the best choice for them and complete the order more quickly this way.
You may provide customers the choice of paying with a credit card, cash, or cryptocurrency. There are many different currencies out there these days, so it’s vital to get to know your clients and their payment patterns so you can offer them the payment alternatives they want. According to Baymard Institute, having several payment alternatives in your eCommerce app may minimize cart abandonment by 8%.
4. A newsletter may be used to both attract and update consumers.
You can improve communication and update your consumers about new goods and features by delivering periodic newsletters to mobile app users. When developing a newsletter strategy, keep the following in mind:
- Send a newsletter regularly, but not too frequently, to avoid appearing aggressive and to maintain consistency.
- The newsletter’s length should be adequate; this implies that you should not send newsletters that are either too short or too long. Determine how much information you want to share with your consumers.
- Keep your visual appearance consistent – delivering visually identical newsletters creates optical recognition. Consequently, people will identify and open your newsletters since they are familiar with them and read them regularly. You may also utilize emails to keep consumers up to date on current deals, bestsellers, new app features, and discounts.
5. Make a name for yourself with your mobile app.
You’re painting an image of your firm by creating an appealing and interactive app that reflects your brand. As a result, it’s critical to keep to your brand’s colors, typefaces, and overall appearance for simple recognition.
The software should also operate smoothly, be informational, simple to use, and, most importantly, functional. More than any other guideline, the “less is more” principle applies to mobile apps. So, for a better client experience, conduct a thorough UX/UX study and continuously enhance your mobile app. You will notice a boost in in-app installs and sales if you have a viable eCommerce mobile app that represents your brand.
6. Use your mobile app to communicate with consumers and collaborate with them.
You use your mobile app to communicate with your consumers regularly, offering information about your items, price, delivery, and so on. Customers will leave if they cannot locate the information they require. To avoid a drop in sales, you should interact with your consumers and offer the essential information.
Also, while giving a thorough description of your product, strive to provide as much information as possible. Customers who can’t locate product specs or features are likely to assume the product lacks them and depart. You may also incorporate brief quizzes or ask consumers to provide feedback in your app. You’ll learn more about their wants and desires this way, and you’ll be able to create a better user experience with a mobile app.
To sum it up, you can boost your eCommerce mobile app sales by implementing one or more of the things listed:
- You can benefit from push alerts.
- Reward your loyal customers
- Allow your consumers to make numerous payments.
- A newsletter may be used to both attract and update consumers.
- Make a name for yourself with your mobile app.
- Use your mobile app to communicate with consumers and collaborate with them.