Solar business often faces obstacles in generating leads as it is the toughest errand. If you are coming across the same challenge then we have the solution for you. We have dug out the finest tactics to generate quality leads along with their pros and cons that help you pick the right solution and help your business earn profit through soaring sales

The major reason behind experiencing low sales in the solar industry is that the companies are involved in selling advanced and new technology which is not understood by every person.  Although, it not only involves high investment and the chances of taking a test drive are nil, the demand for solar is expanding. This want is contributing a lot to the competition in the industry.

Each solar panel provider is hastening to scribe a niche for itself. Due to the presence of fierce competition, it is becoming more challenging for solar companies to stand out. Solar lead generation is not only tough but also the least favorite job for companies. To help your company earn more customers, we have included all the methods to generate leads along with their benefits and downsides. Let’s get going!

Generating solar leads: Types, benefits, and downsides

There are countless people who want to go solar but converting this interest into sales is extremely tough. You will not have potential customers at your fingertips but generating leads ensures that genuine interest is changed into a partnership. Lead generation has all the potential to multiply your ROI. There are two methods of doing it i.e. purchase or organic. Let’s understand each.

Purchasing solar leads

No matter what sort of business you own, capturing your target audience’s interest in your offerings and persuading them to make the purchase is a tough task. There are many businesses that are not very sure about the method to reach their potential customers, so they take the path of buying solar leads to increase their sales. It is undeniably rewarding and result-oriented but you will have to spend a good amount of bucks on purchasing high-quality leads for your business.

Types

Here are different types of leads to choose from for your solar business.

• Preset appointments: This kind of lead ensures that your potential customers convert into sales. If you purchase this lead you considerably lower the effort to generate quality leads and get sure results. However, these are quite more expensive leads than others mentioned on the list.
• Real-time shared and exclusive leads: Real-time leads are very competitive and tough to acquire. These leads are shared with multiple solar companies. Whereas exclusive leads are provided to one company and cannot be accessed by others.
• Live transfers: If you opt for this lead, you will get access to the info of those people who are much interested in getting solar installation. Live transfers minimize the amount of research because you don’t have to put in much effort as you already have the list of potential customers with you.
• Aged web leads: Aged web leads are the people who had expressed interest in solar installation earlier not presently. This type of lead is very economical to purchase. You can go with this option because people take a lot of time to decide on putting so much money into solar panel installation. So, the age web leads can bring results.

Benefits

Here are a few reasons why buying solar leads helps amplify your solar business’s growth.

Saves time

Sometimes no matter what amount of effort and resources you put in for generating leads, getting the desired results seems impossible. Companies invest a lot of money and effort in email marketing, advertisement, and other types of marketing strategies. However, all these things might not always work. If your website is receiving less footfall, then purchasing solar leads is the best option for you.

Streamline business model

When you buy solar leads the only job you need to do is convert them to sales. This means you can save a lot of time in this area and invest it in other vital business activities. This streamlines your business model as you can focus on your core strengths.

Get competitive edge

Undoubtedly, the solar industry is furiously competitive, and surviving this environment is tougher than you can imagine. Here designing a feasible strategy that helps you stand out in the crowd becomes a necessity. If your company is new then you should opt for purchasing leads because taking an organic way is time-consuming or would not bring results.

Downsides

Here are a few downsides of purchasing leads from third-party sellers.

Expensive

To get high-quality leads, you need to shell out a lot of money as it is quite an expensive option. Even after the purchase, it is unsure that leads will convert into sales.

Competitive

The leads you would purchase might have been sold to other companies as well. This means your marketing tactic should be top-notch to attract your customers.

Organic solar leads

Unlike buying leads, organic solar lead generation is the method of magnetizing customers in natural ways. Methods such as content marketing, SEO (search engine optimization), word of mouth, or social media come under organic solar lead generation. This technique of generating leads is comparatively more time-consuming than buying leads. Strategy under this method emphasizes building a relationship and trust with potential clients. By engaging and offering valuable content, you can attract leads and convert them into sales.

Types

• Content marketing: Crafting informative blogs, infographics, posts, e-books, etc. on solar comes under this technique. Content marketing not only attracts visitors but also builds trust.
• SEO: Having a solar business website with fully optimized keywords comes under this method. This helps your business reach your potential customers with enhanced visibility in search results.
• Social Media: Sharing promotional yet valuable content across all social media platforms help you reach a big number of people. This helps you build a strong relationship with your potential customers.
• Word of mouth: If you offer high-quality products and unfailing customer support, then your former clients will recommend your company to their families and friends. This method helps in attracting new leads and growing your solar business. You can do it by showcasing testimonials and reviews on your site to encourage potential customers to buy from you.

Benefits

Here are some of the biggest benefits of opting for organic lead generation.

Authentic communication

Opting to generate leads organically shows that people are genuinely interested in the products and services you offer. You can easily create a relationship and trust by following numerous marketing techniques like targeted ads, email marketing, etc. These methods offer a great conversion potential than obtaining leads from third-party sellers or sites.

Cost-effective

Generating leads organically is very economical than buying them from sellers. Investing in content marketing, Google Ads, and other strategies requires money but are way cheaper than buying leads from a third party.  One thing is assured in this method i.e. genuinely interested leads. Through an organic method, people who are really looking for solar installations will visit your site. You can easily target specific groups via social ads.

Downsides

The following are a few pitfalls that organic lead generation has.

Time-consuming

Taking the organic way of generating leads is very time-consuming. It takes a lot of time to get results from this method. To survive in this fiercely competitive solar market, a company needs a persistent stream of leads which is quite difficult through an organic method.

Not so economical

For lead generation, you will require a team to carve out a strategy and monitor it regularly for gaining results. Every solar company doesn’t have such resources, so they will have to invest money in this task which is not cheap.

No control

Another biggest downside of opting for generating leads yourself is that you have no control over whom your team is pitching to. Until you reach out to people with the right message, you will receive countless leads that are not even interested in buying solar. This can waste your resources and much time in the process.

The bottom line

Instead of putting a lot of brain into carving out strategies and waiting for customers to appear on your website, you can grow your solar business by purchasing high-quality leads from sellers; provided you are partnering with a reliable company. While this option is rewarding and more profitable, you need to spend a huge amount of money on it. Whereas generating leads organically might be a time-consuming process, it can help you gain rewards if you do it the correct way.

No matter what type of method you choose for growing your solar business, analyze the pitfalls and benefits of each. Scrutinize all the pros and cons that each lead-generating technique has, then move forward with your decision. If you can shell out money from your pockets to get quick results then opt for purchasing leads. Whereas, if your company is running on a tight budget and can wait for getting desired outcomes then the organic way is the best bet!