10 Services To Include in Your Small Business Marketing Packages
Did you know 78% of internet users research products online?
That’s why digital marketing is one of the best assets any business can have. With so many different ways to market a business online, offering multiple marketing services in one package is a great way to draw people in.
Keep reading to learn about small business marketing packages and how they’re an undeniably fantastic way to grow your business while helping other businesses grow too.
1. Social Media Marketing
Social media marketing is one of the top digital marketing services people tend to invest in. This is because it’s easy to get set up with accounts on multiple social platforms and grow an audience right away.
Making social media marketing a part of your marketing package saves business owners time. Creating content, engaging with followers, and running ad campaigns are all ways to utilize social media.
2. Paid Advertising
Business growth comes quicker when money is put into advertising. A great way to test out different marketing campaigns and messages is paid advertising through search engines like Google.
You can design the ads, set them up, define a target audience, and control the ad spend. Learning how to do something like this takes time, so business owners are quick to hand the reigns to a professional.
3. Text Message Marketing
Text message marketing is an excellent way for a small business to remain in people’s minds even if they don’t initially make a purchase.
People can get a discount code or other perks when signing up for text messages. From here, sending out regular messages about sales and other special offers entices people to purchase something and keeps the business fresh in their minds.
It’s easy to set this up, and people can opt out on their own, so virtually no follow-up is needed.
4. Email Marketing
Email marketing is similar to text marketing because people take the initiative to sign up for emails on their own.
Typically it’s to receive a newsletter, get a discount code, learn about product drops, etc. Popping into people’s email inboxes regularly helps familiarize them with your company.
Email marketing takes a lot of trial and error, and maintaining an active email list involves work as email copy needs to be spot-on to see results.
5. Search Engine Optimization
Search engine optimization, or SEO, uses a special process to help business websites show up at the top of search engine results.
So when people Google relevant keywords to a business, their website might pop up closer to the top, making it more likely someone will click there.
Learning the ins and outs of SEO and keeping up with changes as search engines shift is a valuable skill. However, instead of spending the time to learn this on your own, you can offer SEO through white label digital marketing and give the clients what they need without sacrificing your time in the process.
6. Influencer Marketing
Influencer marketing is the wave of the future. Social selling reaps better results than many other forms of marketing because trust is already established.
But finding influencers to work with and figuring out how to establish a budget takes time. Offering influencer marketing as part of your digital marketing packages easily sets you apart from the competition.
It saves business time from searching for relevant influencers to work with on their own and helps them feel secure in their working relationship, knowing they’ll see concrete results.
7. Mobile Marketing
People spend increasingly more time on their phones. That’s why it’s often one of the best ways to capture their attention.
Mobile marketing is a term that encompasses several things, but one great example is creating an app. For retailers, in particular, having an app gives users a more convenient way to shop.
Plus, when people install an app on their phone, you can grab their attention through notifications. It makes for an easy way to consistently advertise to someone without extra effort.
Developing an app takes specialized skills, so it’s not something most business owners can do themselves. If you make app development a part of your marketing package, you’ll capture people’s attention quickly.
8. Podcast Marketing
Podcasts have grown in popularity massively over the past few years. Many people spend hours listening to podcasts on their commute to work, while they do household chores, during exercises, etc.
People also tend to grow to trust the opinions of podcasters they listen to on a regular basis. So working an ad into a show with an audience relevant to your business can bring great success.
Reaching out to podcast hosts or agencies takes time and research, so having it as part of a marketing package is smart.
9. Video Marketing
Video is one of the best ways to capture attention and make a connection with people. But learning how to produce quality videos that convert is a valuable skill.
Many businesses will never break into video marketing on their own because their in-house marketing team isn’t equipped for something so advanced. By making it a part of a top-tier package, people can benefit from video without investing in expensive equipment or finding videographers.
10. Branding
Having a branding strategy is an essential part of marketing. No matter what type of marketing a business uses, its brand identity needs to be kept n mind.
Helping a business develop its brand and keep it at the forefront of any of its advertisements is a necessary service well worth any extra costs.
Offer Enticing Small Business Marketing Packages
Creating unique small business marketing packages that include the marketing avenues mentioned here can significantly increase your sales.
Instead of going to multiple marketing agencies to build a robust marketing plan, a business owner can invest in all the marketing they need in one place. Consider adding these ten marketing services to various packages today to create an offer that’s hard to refuse!
If you found this information helpful and want to read more articles like this, check out some other articles on our site for more!
