5 Signs It’s Time for a Rebrand
Are you thinking your brand is targeting the wrong customers or clients?
When you’re starting your business, branding is probably the last item on your list of things to do. You need to get your products and services, come up with pricing, complete your website, and more.
But after you open your business, you may notice you are getting the wrong clients and customers. And after exhaustive market research, you’re hit with the startling realization that your brand is to blame.
Although it’s risky, a rebrand might be necessary to realign your company’s mission, values, and vision. If you’re wondering what are the signs you need to rebrand, this short and simple guide is for you.
1. You Aren’t Happy with Your Brand
One sign it is time for a rebrand is if you aren’t happy with your brand. You may have outgrown your branding, changed your mind about the colors, dislike the logo, or more. Either way, if you are no longer excited to see and talk about your brand, chances are your customers won’t be either.
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2. You Need to Raise Your Prices
Another reason you may think about rebranding is you need to raise your prices. Occasionally, product and service-based businesses need to raise their prices but their brand does not reflect the new pricing. By changing your brand, even subtly, you can create a brand that looks more high-end.
3. You Want to Connect with a New Audience
A reason for changing your brand identity is to connect with a new audience. Whether you are pivoting in your business or just looking for new clients and customers, you need a brand that speaks to your target market. If your brand is the only thing that sticks out like a sore thumb, change it.
4. You Want to Grow Your Business
One reason for rebranding services is you want to grow your business. Expanding is exciting, overwhelming, and often requires rebranding. If your brand doesn’t cater to your business or demographic, it might be time for a change.
5. Your Brand Is Old and Outdated
A reason for visiting a branding agency is that your brand is old and outdated. This happens when business owners choose trendy colors, fonts, and logos for their branding.
Unfortunately, trendy branding isn’t long-lasting and becomes outdated every few years. Change your brand to something more substantial for your business.
Rebrand and Give Your Business a Fresh Start
There are certain situations where it’s necessary to rebrand your business.
Rebranding is a chance at a fresh new start, a whole new target market, and all the perks that come with it. If your brand is getting lost in the noise, your business strategy or model has changed, or your branding just isn’t that unique, changing it may be the best thing for you.
Whether you work with a brand strategist or DIY, rebranding can solve a lot of your problems.
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