5 Tips for Building a Small Business Website That Delivers Results
Thirty-six percent of small businesses don’t have a website, which can be a significant problem for them. Without a website, potential customers won’t be able to find out information about your business.
So, how do you create a successful small business website?
Use these tips to help you build a small business website today.
1. Choose The Right Site Builder
You’ll want to use a website builder and content management system you can use. You’ll want to keep it simple if you’re not a computer whiz.
Of course, you can also bring in professionals. You can hire WordPress management service and ask them what they recommend to design a small business website.
2. Keyword Research
Conduct keyword research to determine the phrases your intended target audience is searching for, and use these to inform the content and structure of your website. This will help you optimize your small business website.
You should also define your target audience and what you want them to do on your website (e.g. make a purchase, contact you, etc.). This will make it simpler for you to reach the audience you’re looking to connect with.
Measure and track the performance of your website using tools such as Google Analytics so that you can make data-driven decisions about how to improve its performance and meet your business goals.
3. Keep It Simple
A clean, uncluttered design will make it easy for visitors to find what they need from your site.
Use a user-friendly, mobile-responsive design that makes it easy for visitors to navigate and find the information they need. Ensure your website’s design, layout, and color scheme are consistent throughout.
Create high-quality, engaging content that provides value to your visitors and helps to establish your business as a reputable and trustworthy source of information.
No one likes a slow website. Optimize your site’s images, CSS, and JavaScript to make it fast. That way, people won’t give up and search somewhere else.
4. Make Sure People Can Find It
Include contact information such as your phone number, email address, and social media links on your website, making it easy for visitors to get in touch with you.
Optimize your website for search engines by implementing best practices for on-page SEO, such as using relevant keywords in your meta tags, image alt tags, and URLs.
5. Keep Updating
Continuously improve, optimize and update your website with new and up-to-date information, making sure also to test and verify the speed and performance of your website.
Include calls-to-action (CTAs) throughout your website to encourage visitors to take the next step, whether making a purchase, signing up for a newsletter, or contacting your business.
Start Building Your Small Business Website Today
There’s. a lot goes into building a solid small business website, so there’s no time to waste.
Do you want more help with website design, business, and more? We’ve got you covered. Scroll through a few of our other business-related posts.
