Are Google Local Service Ads Right for Your Business?

When someone conducts a search online, 13.8% of their clicks are on Google Local Services Ads. This is partially due to the great benefits that these ads can give you and your business, such as their way of boosting your service to the top of results pages. 

If you don’t know where to start, local search engine marketing can feel overwhelming. That’s why we’ve put together a quick guide about the reasons Google Local Services Ads might be good for your business. 

Keep reading to learn more about their benefits. 

Attract Local Customers

Google Local Services Ads are ideal if you’re trying to boost your local clientele or gain customers from the surrounding areas. 

For example, if you’re a locksmith looking for local work and have enrolled in Google Local Services Ads, someone nearby who does an online search for locksmiths will see your business as one of the top results. This gives you an advantage over other businesses similar to yours, especially if they’re farther away from the searcher. 

Rank Higher in Search Results

One of the main advantages is that Google Local Services Ads rank above other search results, pushing your business toward the top. 

While regular Google Search Ads are dependent on factors like the ad quality and bid amount, Google Local Services Ads are ranked depending on closeness, relevance, and reviews. This leads to a higher likelihood of searchers visiting your site and needing your services. 

If you have any Google Search Console errors, they should be fixed to help make sure your business’s webpage shows up in results. 

Offer Higher Level of Trust

Not just anyone can show up on Google Local Services Ads. To take advantage of this service, your business has to qualify for the program by having a Google Ads account, going through a background check, and having at least a 3.0 rating on your Google Business Profile. 

Businesses that show up in Google Local Services Ads have a little green check with “Google Guaranteed” or “Google Screened” next to them. When users see this green check, they know the business has been vetted and will feel more confident about using their services. 

Pay per Lead (Instead of per Click)

Normally when you use Google Search Ads, you have to pay per click, which means you pay whenever someone clicks on the site, even if they click and then immediately leave.

With Google Local Services Ads, instead you pay per lead. So if someone clicks on your site and they don’t end up reaching out to you or taking action in some way, you won’t have to pay. 

This could potentially save you money while gaining local customers. 

Gain the Advantage with Google Local Services Ads

Doing local marketing online can feel tricky, but it doesn’t have to be. With Google Local Services Ads, you can help boost your business to the top of search results and show searchers all your quality offerings. 

Looking for more marketing tips and tricks? Check out the rest of the articles in our Business section for the latest trends.