Top 6 Important Points to Find The Right Keywords
Finally independent with the new, own company. But where are the happy customers? When researching ways to optimize You are certainly very rapidly over the terms “search engine optimization ” and “Keyword” stumbled. But what is it all about? Why are keywords so important for websites?
Where can I find my keywords and how do you know whether they are the right or the right keyword (s) at all? Despite all the questions, we would like to take away your fear! Finding the right keywords is not rocket science, but the be-all and end-all so that your customers can also find you on the Internet. In addition to many topics, we will come to a very special thing. Your will to become number 1 in search engines like Google, Bing, and Co. Are you hungry for the first place? Great, then let’s move on quickly!
What Are Keywords and Why Are Keywords Important?
Roughly speaking, the question is answered very simply: Keywords are phrases, keywords or synonyms that only pursue one goal – to provide the user, i.e. your customer, with the exact result he was looking for. So if you enter “artisan”, you will get a very wide range of information about the profession of the artisan. However, if you are looking for “Handwerker Berlin” or a synonym like “Fliesenleger inexpensive Berlin”, your results will become more and more exact. You can take advantage of this fact and make your business easier to find for your customers. But how?
In search engine optimization (short SEO = Search Engine Optimization), the keywords for a website are about as important as gasoline for an engine. It just doesn’t work without it! By the way, the use of the right keywords to create content, but also to focus your website, falls under the discipline of OnPage optimization. You realize that finding the right keywords is extremely important. Among other things, they help you with:
1. Increase find-ability in Google and search engines
The clearest and most important reason to find the right keywords is the findability of your website. With the right set of keywords (amount of important keywords for you), the search engines not only list the website under the right search terms but ideally rank them in the top positions 1-5. A good ranking does not always mean the desired success. Ultimately, it also depends on the target group.
2. Distinguish the wrong target group from the right one
If you use no keywords or the wrong keywords, you may not be found by the desired target group, which of course can also affect sales. For example, if you own a café, it is not conducive to potential customers only landing on your competitors ’website because the café is not properly listed. Finding the right keywords at this point can therefore not only mean visitors to the website but also more coffee and cake sold.
3. Get maximum success with the right keywords
The first position in the Google search results often (depending on the search term) receives 30% of the total clicks – from position 5-10, the clicks rapidly decline. The goal for your own website is to land on the first page of the search engine and to reach number 1. It is clear that this will only succeed if you have the perfect plan. In order to find the best keywords, we use good keyword research in addition to some keyword analysis tools.
FIND KEYWORDS WITH THE RIGHT KEYWORD RESEARCH!
To find the right keywords, various tools help you, which show both the reach, trends, suggestions, and synonyms. Let’s take a look at the example of “nail salon”: it is located in a larger city and the owner wants to optimize his website so that customers can find it quickly. You need the right keywords to be found as well as possible on Google & Co. If you just enter “nail salon” as a term on Google, a lot of results will spit out:
The keyword “nail salon” was searched via Google.
If the search term is narrowed down to, for example, “Nagelstudio in Berlin”, the result looks different:
Search for a so-called long-tail keyword
This time Google gives us significantly fewer hits because the search is more specific. If you optimize your website for your own industry, your chances of being found via the search engines increase significantly. That is why it is all the more important that you find the right keywords, narrow them down and limit them to your own niche.
Conclusion: The more specific the keywords for the website are, the better you will be found by potential customers or the desired target group on the Internet.
In order to find the desired keywords and bundle them in one set, the following 6 points must be observed:
1. With which keywords can your customers find you so far?
With the help of tools such as Sistrix, SEMRush or Searchmetrics, independent companies provide those interested in search engine optimization in Spe, but also the professionals, with tools that deliver a large number of valid keywords with just a few clicks and a little practice. Unfortunately, these tools are all very expensive and are not necessary for the first development of a proper keyword strategy.
You can find the right keywords for example with the Google Search Console, Google Trends, the Google Keyword Planner or the free version of SEMRush. In addition to keyword groups ( i.e. similar search terms), you will also see thematically relevant search terms here. A list of many helpful SEO tools can be found below.
2. Under which keywords can your competitors be found?
While you search for your new keywords on Google, but also in advance, you will find some of your competitors and discover new ones. Write down each one and take a close look at their websites. Perhaps you will find exciting topics for which you also want to rank.
3. What Keyword Analysis Tools Should I Use?
Keyword analysis tools are like sand at sea. So that you can find your keywords more easily, we give you a small selection here. If you find other exciting tools, please let us know.
1. Google search
With Google itself, you will be shown frequently similar search results with every entry.
2. SEMRush
SEMRush offers you in the free version some insights on the topic of search volume, similar keywords, and competitors. If you want to have more, you have to order the paid version.
3. Google Trends
On Google Trends you can find current topics directly related to your industry.
4. Google Keyword Planner
With the Google Keyword Planner (a tool from Google Adwords) you can display thematically relevant keywords on your topic with which you already rank and cause traffic.
5. Google Analytics
Do you already use Google Analytics? If not, you should definitely register. Only then can you see exactly which pages of your website users are on and ultimately draw conclusions about which keywords they might have used.
6. Suggestion tools
Tools like “Hypersuggest” or “Ubbersuggest” offer you semantically suitable search terms by entering your keyword.
7. Identify questions
More and more people are looking for questions. Therefore, you should think about the questions your users are dealing with right from the start. Ideally, you offer the solution. What could be better or?
4. Documentation and analysis of my found keywords
As in day-to-day business, you should also rely on clean documentation of your research and successes from the start when optimizing search engines. We recommend creating an Excel spreadsheet or a Google Drive spreadsheet, for example, so that you can always document and understand all competitors, keywords, ideas, rankings, etc.
5. What is keyword spamming?
Basically, the topic is very easy to explain. In the area of the Internet, the term has largely become established as useless or of little or no relevance. With regard to the subject of creating keywords and content, you should, therefore, pay attention to the frequency and logical integration of your keywords in the text. Many are supporters of keyword density. It says that about 2% – 5%of the complete text should contain the main keyword. In fact, you should always keep in mind to build your content for users. The more unnatural and spammy your text looks, the greater the likelihood of losing rankings. In the end, this means customers, i.e. sales.
6. How many keywords do I need?
As many as you can get! No seriously. Start with your 5-10 main topics and see how the topic of traffic/acquisition develops for you. Make sure to find keywords where possible, whose areas are not yet heavily populated. It is easiest for you to get started there. SEO is a long-term process and, in addition to the topicality of your existing content, requires continuous research and expansion of new content. This way, hundreds, maybe even thousands, of optimized pages can appear on your website over the years.
Do you have any questions or suggestions about “Finding keywords” or search engine optimization in general? Share your tests or ideas with us and our users. And good luck with reaching 1st place!
