Your website is a vital link in the marketing strategy of your hero brand. We often get questions about what makes a website successful website. In this article, you will receive nine essential tips for a successful website:
Everything starts with strategy
One of the first questions we ask customers when they come to us for a website is: Why do you want a website? Oops, that’s a tricky question and an extraordinary one for an agency that also makes websites. But this question is to find out if customers know what purpose they have with their website.
Everything in marketing starts with the strategy you choose, and a website is an expression of the selected design and tactic. That is why it is essential to know where the website is and what your goal is in the customer journey. Based on this goal, you can think about your website’s layout and the paths your customer should take to reach the goal (called conversion paths in the marketing world).
Do you want to generate leads with your website, for example? Or is it more of an information source for your customers? These two differences make for a completely different website plan and a different website development.
Identity comes first
In addition to an expression of your strategy, your website is also an expression of your brand identity. Your brand’s brand identity is leading; it is your story that you want to communicate with your customers. Especially as a hero brand, it is essential to convey your account well to your target group. This is due to your website’s design with the correct colors and elements from your corporate identity and the texts you write.
Write texts for your customer, not for search engines
That sound strange or not? because search engines are significant for the find ability to Develop Best Website Design and Development Company. Shouldn’t you pay attention to it at all? Yes, of course, we should! The only thing we notice a lot is that hero brands still write for search engines and no longer think from their customers’ perspective. It is more about ‘how often the search term occurs in the text than the question of whether the text is interesting for your reader.
The trend of mobile website visits has already been visible in recent years and is continuing to increase. In that sense, it can no longer be called a trend. A website that is not mobile-friendly is therefore also deadly. Many Dutch people do orientate themselves via smartphone, and if they can’t do anything with your website, they leave in no time.
Security on your website
Websites that are not safe will be penalized by Google and will appear lower in the search results. In addition to not wanting to have an insecure website, this is an important reason to provide your website with an SSL protocol or HTTPS. The SSL (Secure Socket Layer) connection is a protocol that provides a secure channel between two computers communicating over the Internet. You can read more about this in the article heroes also, keep their website safe.
Look at conversion, not design
This may sound contradictory to the third tip I gave, but don’t look at the design! Huh? How do you mean? Many designers mainly look at how beautiful the website should look. Take fantastic slides as an example, it seems very lovely, of course, but various tests have shown that it is killing for your website’s result: the conversion.
Therefore, look at your conversion: What do you want to achieve? You then base your design based on that idea, and you can arrange that design entirely according to your own corporate identity. This way, it becomes your unique website, but you look carefully at your visitor’s conversion and user experience!
Have you ever had to fill in a form on a website where you have to provide a lot of information? Did you do that then? Chances are not. Many brands want a lot of information from their customers, which significantly increases the barrier to contact them. Ensure that a customer can get you very quickly Responses and Great Customer gurney with WordPress Development Company.