Pega vs Salesforce: What Are the Differences?
Did you know that outsourcing client management to CRM software can save and even earn huge amounts of money for small businesses? This tactic is currently so popular that CRM software is one of the world’s fastest-growing industries, growing at a rate of 14% per year! Adopting the use of CRM software is a great way to elevate your client relationships.
The two most popular CRM products are Pegasystems and Salesforce. In our Pega vs Salesforce matchup, we’ll discuss the pros and cons of each and highlight where each one best fits into a business strategy. Keep reading to learn more.
What is CRM Software
Client Relationship Management (CRM) is a special branch of the marketing management and sales disciplines. Companies that did this would have staff who monitored their client base’s feedback and spending patterns to improve their products or operations in some way. This tactic was so successful that CRM software was developed to give businesses of all sizes access to this technique.
CRM software helps companies track customer contact details, log customer interactions, manage customer accounts, automatically schedule follow-up calls, and more.
What is Pega
Pega is CRM software that can be purchased with a once-off payment. The software can be extended to serve the needs of businesses of any size. It also works on computers as well as mobile devices.
Users can create applications within the software to handle a variety of tasks. Pega is user-friendly and allows users to make changes to client or group profiles with ease. One of its best features is that it can extrapolate data from clients’ revenue and/or sales pattern and predict future sales and interactions using AI.
What is Salesforce
Salesforce is the most popular CRM system in the world. It’s a cloud-based CRM system that operates on a SaaS model (meaning users have to pay for it on a periodic subscription basis).
Salesforce is incredibly versatile and can do almost anything a sales team or manager could want a CRM system to do. It can communicate with clients on its own using its unique Salesforce Einstein bot so you’ll never miss a customer interaction or query.
Pega vs Salesforce
Buying Pega can be a big expense but it is a one-time purchase which is easier on your monthly budget. Salesforce’s AI is useful for managing client interactions automatically whereas Pega’s AI is for smart analytics and predictions, leaving real people to do handle the communication.
It would be difficult to find a more equal match-up between Salesforce vs other CRM solutions because Salesforce has been the industry standard almost from the start.
Improve Your Small Business Today
If you want your small business to contend well in the 21st century, you might need to look into CRM. Pega benefits your business by showing you how to market the right products to the right customers. Salesforce is better for managing customer interactions.
You should choose the one that best compliments your business strategy. Pega works really with digital marketing, whereas Salesforce is better for brick-and-mortar businesses. Download a Pega guide or a Salesforce guide and see which one suits your business better.
We have a ton more guides and articles for business. If you liked our Pega vs Salesforce post, check out the rest of our business blog.
