The Benefits of Hiring a Brand Design Agency for Packaging

Did you know that 72% of consumers in the U.S. base their purchasing decisions on a product’s packaging?

Products with creative and eye-catching designs will sell more than those with bland designs. This statistic alone makes product packaging design just as important as any other aspect of manufacturing the product in question.

Most business owners don’t put enough thought into their product packaging. However, the smart ones use packaging to get the edge over their competition. But if you want to take your packaging to the next level, consider hiring a brand design agency for the best results.

We know what you’re thinking; you have a perfectly capable marketing department to handle your packaging design. A valid point, but so does every other business out there. To stand out from the pack, you should prioritize hiring a design agency for your packaging.

In today’s post, we’ll be highlighting a few benefits of hiring a design agency for your company’s packaging.

Solidifies Your Product’s First Impression

First impressions are everything in business. Make the right first impression with an equally impressive product, and you will almost always win over your target audience. A brand design agency will help you create a killer package to sweep your customers off their feet.

You only get one shot at making an excellent first impression on your customers. If you want to get it right, you better hire a brand design firm for your package design. If you hire the right agency, you’re destined to succeed.

Helps Raise Brand Awareness

In a competitive business landscape, a standout package will give you a clear advantage over the rest. The right package will help increase brand awareness and expand your company’s reach. A fancy logo and a memorable package will linger in people’s minds much longer than a boring package will.

What’s more, with social media, people will easily share anything that looks pretty or worthy of the “gram.” Packaging is free advertising that works to raise your company’s brand awareness without you lifting a finger. The more attractive the packaging is, the more shareable it is on social media, and the more people it reaches in the digital space.

Proper brand identity design will help create a name for your product even without the sales to match. Build the brand first, and the sales will almost always follow.

Gives You Access to Industry Experts

Experts in graphic design are hard to come by, especially if you’re looking for them in your in-house team. You’ll need someone that understands a lot more than just the basics of Adobe Illustrator for the right packaging. Instead, you’ll need someone with a comprehensive understanding of graphic design, and relevant experience to match the skill.

Hiring a design agency gives you instant access to the best talent in the branding design industry. These are people who’ve worked for years in the branding industry and know their way around the latest design technologies. They’ll easily handle your creative packaging design right down to the box packaging design.

A design agency is the all-in-one solution to all your packaging design needs. It’s unlike looking for a graphic designer for the logo then looking for another separate designer for your box design. A design agency will handle everything to do with your packaging design and leave the manufacturing to you.

It Saves Your Time

Business owners wear many hats and have a lot on their plates. By outsourcing your packaging design, you can focus on other important aspects of running your business. Hiring a brand design firm can save you weeks of arduously crafting new designs for your package.

Outsourcing is especially true for companies set to launch their first line of products. Employees can labor for hours on end trying to develop the perfect design. You’ll have to go through a couple of designs before you finally get the right one, which translates to a lot of time down the drain.

Most branding agencies already have a couple of themes and design templates on hand. All you have to do is pick one that suits your product and resonates with your brand message. What would normally take you weeks will now take you no more than a few days at most.

It Saves You Money

Did you know that hiring a branding agency for your packaging design can save you money? Most businesses don’t have the right in-house infrastructure and workforce for packaging design. They have to spend money to acquire these resources and hire new employees.

The worst part is that, in most cases, you’ll only use the said infrastructure a handful of times. If you crunch the numbers, hiring a brand design agency is way more cost-effective. That’s because you pay a one-off fee, and you’re good to go.

What’s more, most branding agencies are open to price negotiation or lenient payment options. You won’t have to spend a dime on any design software or hire a graphics designer for your packaging. You’ll end up saving a ton of money.

Creates a Foundation for Future Packaging Ideas

If you’re manufacturing your first product, packaging design can be somewhat of a blur for you. With no one to guide you through the process, you’re likely to mess up. Thankfully, you can hire a packaging design agency to steer you in the right direction.

The agency will take you through the entire design process, highlighting crucial elements that engender a successful package design. For instance, they can shed light on how subjectivity affects the design process and how you can leverage it to your advantage. View here more on how subjectivity can make or design your package design.

That said, the agency will help you create a solid foundation for your future designs. You can draw inspiration from your current design whenever you need to revamp it to match the times.

Hire a Brand Design Agency Today!

No one does packaging design better than a reputable brand design agency. If you need an eye-catching package that will attract customers and boost sales, you need not look further than a brand design agency. Hire one today and see the results for yourself.

A branding agency will work with you to create a unique and memorable design that will set your product apart from the rest. They’ll help you choose the right template, graphics, and colors that reflect your brand message.

You don’t need any prior experience in packaging design—the agency will take care of everything for you. All you need is a willingness to learn and to let the agency do its job.

For more insightful content, please check out the other posts on the site.