5 Key Marketing Tips for Dentists
Around 93% of Americans use the internet. If you want to market your dental practice, you’ll need to use modern internet marketing techniques.
So how can you entice new, high value patients to come to your dental office? This article lists some top dental marketing tips for your consideration.
Keep reading to learn more.
1. Optimized Layout
Your website should be a central part of your marketing strategy. If your website doesn’t look good, you’ll turn away a lot of potential new patients from your dentist’s office.
A good website needs to have a practical layout, and it should also be easy for people to book appointments. You also need to make sure the critical information about your dental practice is easy to find.
In most cases, people visit your site to either book an appointment or find your address or opening times. This information should be prominent; otherwise, visitors will get frustrated.
2. Consider SEO
The following crucial dental marketing strategy is to consider your search engine optimization (SEO). This is when you create your website so that it appears at the top of a Google search.
When searching for a new dentist, potential patients are likely to search terms like “new dentist near me.” Good SEO means you’ll be one of the very first results. On the other hand, if your website doesn’t appear on the first page, most people simply won’t find it.
3. Social Media Engagement
Having a social media presence is vital for a modern marketing strategy. If you don’t reach out to people on platforms like Facebook and Twitter, you’re losing out on potential customers.
Not only should you have a social media presence, but you should also interact with people on these platforms. A dental practice that publicly engages with people by being helpful and answering questions is sure to draw in more customers.
4. Write Blogs
Another way that you can entice customers into your practice is by demonstrating your expertise with a blog. Blogs are a way to advertise your business without pushing your services too much. Blogs work well because people tend to use the internet to find the answers to their problems.
For example, you could write a blog about recognizing the signs of gum disease. If someone finds information using your website, it’s possible they will book a dental appointment through your site as well.
5. Use Video
Around 75% of Americans report that they use social media networks to watch videos. If you create video content of your dental practice you can potentially reach a huge audience. Make sure you research how to produce great video content.
With high-quality video content, you should have no trouble closing high value patients.
These Marketing Tips Will Help Grow Your Practice
If you want to grow your dental practice, you’ll need to have a solid grasp of modern marketing techniques. These marketing tips will help you use the internet to reach a wide customer base.
If you want to learn more about other marketing-related topics, check out the rest of our blog posts.
