Augmented reality and virtual reality experiences are changing the way businesses are communicating with their customers, potential customers, and also their employees. From retail stores to advertisers to the automotive industry, organizations are tackling the power of AR and VR to increase efficiency, execute new ideas, and educate their workforce.
But the idea of implementing these visual communication technologies can be seen difficult. Are they right for your business? Are they worth the investment? And what’s the most effective way to use them?
Virtual reality (VR) and augmented reality (AR) are technologies that link the digital and physical worlds. They help you to visually absorb knowledge and material in the same way as you do in the real world. AR significantly extends the ways in which our devices can assist us with daily tasks such as finding knowledge, shopping, and expressing ourselves.
Let’s look in to five ways where businesses are already using AR and VR.
1. Designing new products.
Assume designing a whole new car. There are numerous considerations at look at. You desire to gain style and innovation without detracting from functionality. With AR or VR you can ease this process, permitting you to visualize the car’s different features before you actually perform to setting up a model. In Reality, the automotive industry is applying AR for exactly this motive.
You don’t require to be designing cars to see the benefits here. Any new product that’s expensive to demo can be more easily visualized and tested through AR or VR before you invest in next steps.
2. Improving efficiency.
AR and VR can be hugely helpful in recognising efficiency refinement within your business operations. Car companies are examining the efficiency of their manufacturing process using AR systems. Meanwhile, they’re empowered to enhance the safety and durability of their vehicles simultaneously.
Using VR to imagine and test new scenarios, processes, or workflows can afford a huge benefit to companies that feel these processes are slowing them down. The more scenarios you build, the more likely you’ll be finding the reliable efficient solution.
3. Marketing your company.
Games like Pokémon GO have been vastly successful in engaging consumers with branded AR experiences. Millions of businesses were able to develop themselves as real-world stops in the hunt for Pokémon. Some businesses offered discounts and coupons for visitors, while others were just thrilled to get new customers in the door.
However, Pokémon GO isn’t the only game available. To encourage new interactions, some companies are also developing their own scavenger hunt-style games or immersive experiences. Advertisers are using augmented reality (AR) and virtual reality (VR) advertisements that appear to customers as they are playing their favourite video games. In 2017, spending on augmented reality ads was reported to be $12.8 billion.
The best thing about AR is that it can be hyper-local, so it’s a great match if you have a physical place and want to meet people in your town or right down the street.
4. Training your employees.
A staggering 40% of workers who undergo inadequate training leave their employment during the first year. This implies that there is a clear relation between employee productivity and retention and preparation.
Virtual reality and augmented reality can be beneficial. Consider a manufacturing process where a single error may result in the line being shut down or even workers being injured. Virtually practising new skills before attempting them in the real world will save your workers a lot of anxiety while also saving you time and money.
Key information can be overlayed into virtual displays with augmented reality, increasing retention and speeding up development. In one experiment, Skylight smart glasses assisted a technician in wiring a wind turbine. Despite never having used the smart glasses before, he was able to finish the job 34 percent quicker because he didn’t have to look back and forth from the paper manual to the computer.
If one of these five applications seems like a good match for your business, it’s time to dig deeper into what AR and VR can do for you.
Augmented reality (AR) uses the camera on a smartphone to add digital elements to a live view. Snapchat lenses and the game Pokemon Go are two examples of augmented reality experiences. Virtual reality (VR) refers to a fully immersive environment that isolates the user from the outside world.