What Questions Should I Ask the Best Digital Marketing Agency?

Nearly 80% of new leads never convert into paying customers. If you’re a small business owner struggling to achieve business growth, consider requesting help this year. The best digital marketing agency can help you gain fresh leads and sales with ease.

Not sure who to hire? Here are a few questions to ask during your search.

With these tips, you can find a team capable of improving your marketing efforts. Read on to learn more.

How Long Have You Worked in the Industry?

First, determine how long the digital marketing agency has run and operated in the industry. It’s important to find a team with years of hands-on experience.

A team with years of relevant experience will have an easier time developing an effective digital marketing strategy.

If you can, find an agency that’s worked with businesses within your industry, too. These agencies already understand your customers and niche. They’ll have an easier time building a digital marketing strategy that appeals to your target audience. 

What’s Your Process?

Ask each agency about their process, too.

They shouldn’t rush to put new marketing efforts live without considering your goals, first. Your specific goals can inform which strategies they’ll use. Then, they should start gathering research.

For example, they’ll need to understand your customers to personalize your marketing materials. Audience and keyword research can benefit your SEO and paid advertising efforts, too.

Without research, they’ll only make assumptions, which could waste your time and money.

What Services Do You Offer?

Determine what services each agency offers. For example, they might provide:

• Brand development
• Web design and development
• Content creation
• Search engine optimization
• Digital advertising
• Social media marketing
• Influencer marketing
• Video marketing
• Email marketing

If you’re considering innovative marketing services like search engine optimization (SEO) or social media marketing, look for an agency that specializes. 

You could need both content marketing and SEO to reach customers online. You can read more about it here.

Try to find an agency that can help you develop an omnichannel digital marketing strategy. You can reach consumers at multiple touchpoints to appeal to their needs. 

Can You Provide Reviews?

Ask each agency for client reviews. Reviews can help you determine if the company is trustworthy. Find an agency that already has a strong reputation. 

Can I See Case Studies?

Review case studies based on the digital marketing services you’re considering.

Case studies will help you determine if the agency can accomplish your goals. 

How Much Will It Cost?

Get an itemized list of services from each agency to compare prices. 

Don’t choose the cheapest agency available. Instead, review your notes. Choose an agency that suits your budget and can accomplish your goals. 

Select the Best: Hire the Best Digital Marketing Agency Today

Don’t make the mistake of hiring the first agency you call. Instead, use these tips to find the best digital marketing agency available. With these tips, you can find the right agency for the job.

They’ll ensure you experience lasting business growth.

Searching for more tips? You’re in the right place.

Check out our latest articles today.