Business Promotions: 3 Fun Ways To Promote Your Business

With around 32.5 million competitor small businesses in the US alone, your business must do a lot to snag the attention of potential customers. After all, every business is advertising and marketing its products and services. Some do it offline, some online, and many do both.

That leaves you little choice but to find ways you can promote your business to your target customers. Ideally, you can also find business promotions that aren’t the same kinds of promotions as your competitors all use.

If you’re looking for fun ways to promote your business, keep reading for three approaches that can help you out.

1. Video

The Internet is absolutely filled with video content. There’s a good reason for that. It works.

People click on videos more often than they click on text-based content. They’re also more likely to pay attention to a video. With online text, most people simply skim the text instead of giving it a thorough read.

The nice thing about video is that you can produce it in-house. It can take a little upfront investment in things like lightning and a decent camera. These days, though, you can get very good HD video with even modestly-priced cameras.

You can make videos that highlight your culture, your mission, or even your brand story. That last is especially good if you have a fun or heartwarming brand story.

2. User-Generated Content

Your customers can also provide a lot of great and fun content for your brand. Camera company GoPro used this approach to great effect by curating and sharing user-generated content online.

While not every product lends itself to video content the way that cameras do, you can still encourage your users to make content and tag it for easy sharing.

For example, you can ask customers to put together funny reviews and tag them with your brand name. Then, you can share that content on your social media pages to help promote your business online.

You can even make it a contest and offer small rewards for the best funny review.

3. Business Stickers

Another fun option is business stickers. You can drop business stickers into promotional bags. You can also put them onto things like packages and even on mail. You get a bit of free advertising as the packages and mailers go out to customers or potential customers.

Not sure where to source things like business cards and business stickers? You can get them through printing services, such as hippoprint.co.uk.

Business Promotions and You

While competition in the business world is often fierce, that doesn’t mean it has to be a drag for you or your staff. You can inject a little fun back into your business promotions.

You can interview your staff for culture videos or put together a brand story video. You can lean into user-generated content and encourage it from your customers. If you prefer simplicity, things like business stickers can let you subtly advertise your business on packages and envelopes.

Ready for more marketing tips? Check out the Marketing posts in our Business section for more ideas and insights.