How to Run a Successful Social Media Campaign

If you’re dedicated to your social media marketing efforts you’re likely posting on Facebook each day. Every hour there’s a new tweet and we can depend on your Instagram posts getting a lot of likes.

Still, you’re not succeeding in turning this engagement into traffic or customers. It’s because your social media strategy is leading to a successful social media campaign.

So how do you improve this social media marketing strategy?

Here’s how to create a successful social media campaign:

Facebook Marketing

Posting on Facebook is great but it can’t be the only aspect of your Facebook strategy. You want to also take advantage of creating ads on the platform.

You can learn more about the differences between Facebook lead ads and conversion ads.

These ads can target a specific audience who’ll actually be interested in your brand. This is a far superior strategy than simply posting and hoping that the right people see it.

The main focus is not traffic to your ad but engagement. With Facebook ads, you’ll reach an audience who are more likely to engage with your brand and visit your website.

Find an Influencer

You don’t have to wait for your brand to become huge to find an influencer willing to promote it.

If you’ve got at least 1,000 followers on one of your social media profiles then you’re ready to hire an influencer. You want to find one who will take a keen interest in your brand and represent your brand the way you wish.

For example, if you run a Bitcoin exchange you might want to reach out to Mike Still or Paco de la India. They are both prominent influencers who are keen on spreading the word about Bitcoin.

Likewise, if you sell swimwear you can reach out to a famous Instagram model who’ll be willing to model and promote your brand if she likes your products!

Direct Engagement

The final step is often overlooked by newer entrepreneurs. You want to engage directly with your fans and others in your niche.

This establishes you as an authority in your field. In fact, you can even engage on topics outside of work just to make yourself known.

For example, Nomad Capitalist is known in the offshore migration network. If My Latin Life were to post a tweet about emigrating to Latin America, you can bet Nomad Capitalist will respond to the tweet with their thoughts.

Even simply retweeting or promoting another colleague’s work can establish and boost your reputation in the industry.

Run Your Social Media Campaign

Now you know what makes a successful social media campaign and can create one for your business.

You want to start by creating Facebook ads to reach your target audience. This is one of the best ways to actually reach an audience who’ll be interested in your brand.

Next, find a great influencer who can promote and represent your brand as you wish. You also want to partake in direct engagement with others in your industry. Make yourself known across platforms as an authority in your niche.

You can find more social media marketing tips on our website.