The Best Funnel Sales Marketing Strategies for Social Media

About 3.3 billion people around the world actively use social media on their mobile devices. With a strong social media marketing strategy, you can funnel sales to your website.

Not sure how to get started? Here are a few tips that can help you create an evergreen sales funnel using social media.

As you generate more leads and sales, you can boost business and improve your ROI.

Get started with these simple tips today.

Optimize Your Bio

First, think about the sales funnel stages consumers will move through when interacting with your brand. For example, they might check out your bio to find a link to your website. 

Consumers can use your bio to learn about your business before deciding whether or not to contact you. When optimizing your bio:

• Tell consumers what your business does
• Direct them to your website where they can learn more or shop
• Add a branded or industry hashtag
• Add contact information (a phone button or email)
• Showcase product collections in your Stories
• Use a shop button to let people start buying on Instagram

Using these features can enhance your bio, allowing you to create an evergreen sales funnel. 

Create Helpful Content

Don’t use social media marketing simply to sell. Instead, consumers are likely at the awareness stage when exploring your brand on social media. Provide them with helpful, informative content.

Then, use a compelling CTA within each post to urge them to start shopping. 

Otherwise, try:

• Sharing expert advice to boost brand credibility
• Creating tutorials
• Providing product demos
• Creating contests

Experiment with different social media marketing methods and formats as you get started. 

You can learn more about creating a successful marketing campaign here.

Drive Discovery

Help more people find your social media content by using hashtags.

Consumers can explore hashtags in their favorite apps to find products and brands. Make sure you’re using hashtags that are relevant to your industry. 

Work With Influencers

Consider working with social media influencers this year. They already have a strong following online.

You can use their existing brand trust to attract new customers to your business. 

Direct Traffic

As you direct consumers through these sales funnel stages, find ways to direct them straight toward a sale. For example, you can use Instagram Shopping to let them complete a purchase from the app.

You can add Link stickers to your Stories to direct them to landing pages on your website, too.

Simplifying their shopping experience could help you generate more sales. 

Boost Business With the Best Funnel Sales Marketing Strategy Today

Don’t miss the chance to boost business this year. Instead, use these tips to funnel sales using social media. As your ROI improves, you can set your business up for lasting growth and success.

Build your evergreen sales funnel on social media using these tips today.

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