4 Common Content Syndication Mistakes and How to Avoid Them

If you’re looking to supplement your digital marketing strategy in a powerful yet cost-effective way, content syndication is an absolute necessity.

It’s a great way to expose your brand to a wider audience, boost your search engine optimization, and so much more. By the same token, it’s all too easy to mess up a syndication strategy if you’re not careful.

To help you avoid these pitfalls, we’ve put together a list of four of the most egregious yet common content syndication mistakes a business can make. So be sure to keep reading, because this article is a must for mastering your marketing!

1. Forgetting to Tag Your Content as Syndicated

While content syndication is a great idea, it can get you into some hot water if you’re not careful. As this article points out, content syndication for SEO requires writers to tag the content in question using the ‘rel canonical’ tag.

If you fail to do so, Google may view the content as stolen or duplicated. While that might not sound like a big deal, keep in mind that a penalty can have a tremendous impact on your SEO efforts.

For instance, your site may become de-indexed, which removes it from Google entirely. Seeing as how Google accounts for the lion’s share of all search traffic, this could spell disaster.

2. Posting the Wrong Content for the Wrong Audience

As you start your journey through the content syndication process, you and the rest of your team will need to think about the audience you’re looking to attract, so you can market accordingly. After all, every piece isn’t going to be perfect for all audiences.

Thankfully, this is the easiest mistake to avoid. Simply refer to your brand brief to view your audience guidelines.

If you haven’t already created a buyer persona, you’ll want to do so ASAP.

3. Not Editing Your Content Properly

While the principle of content syndication is to post your pre-existing content on another site, you won’t want to copy and paste.

Again, it’s helpful to think about the audience you’re looking to reach. Is the piece tailored for that market already, or does it need some editing?

Note that you don’t have to post your content word for word. You can elaborate or shorten the content as needed.

4. Overly Relying on Content Syndication

Too much of a good thing can ruin your efforts, so keep in mind that syndication shouldn’t be your only strategy. Syndication, while helpful, isn’t the only tool in your belt.

You’ll still want to publish original work that stays exclusive to your website and social platforms.

Plus, the more varied your content is (video, ebooks, podcasts, etc.) the better.

Avoid These Common Content Syndication Mistakes

We hope you enjoyed learning about these common content syndication mistakes. Remember that content syndication is a strong way to build your brand, but it’s just one piece of the puzzle.

By tagging your content correctly and following your branding bible, you’re well on your way to a whole new audience!

Want more tips to help you grow your business? Be sure to check out more of our marketing content!