Digital marketing is an essential factor in growing any small business in this day and age. It’s something we hear time and time again, but it’s often hard to sink your teeth into how important SEO and digital marketing really are.
We’re going to take a look at some illuminating facts about digital marketing today, giving you insight into the actual value that it holds. Let’s get started.
1. Online Interactions Start With Search
That’s right. Individuals rarely know their web destination when they start searching for something online.
They hop onto a search engine, most often Google, and make a web search. That’s where SEO comes into play so heavily. If you can optimize your site well and rise in the rankings, you open yourself up to large percentages of your customer base.
2. SEO Isn’t Rare Anymore
The not-so-distant past held very few businesses doing search engine optimization. Now, on the other hand, more than half of all businesses are contributing to their digital presence in some way.
In most cases, that has to do with placing themselves in the search rankings. This is important for two reasons. First, it’s a sign that digital marketing is in full swing and there’s little debate of its importance.
Second, it means that starting your digital marketing efforts now is very important. Without a professional company like beanstalkwebsolutions.com, you might fall behind the competition.
3. The First Steps are Easy
One thing that keeps people from thinking about digital marketing and optimization is the idea that it’s hard to get started.
Sure, there are some aspects of the process that require coding and HTML knowledge, but that’s not the whole picture. Everything you do to improve your website helps with visibility, and most optimization doesn’t require expert knowledge.
Things like setting up Google MyBusiness, gathering online reviews, and posting keyword-optimized content are things that most people can do right away.
4. Marketing is Multifaceted
It’s easy to get tunnel vision when thinking about digital marketing. People forget that any online activity can get used in the process.
There are three primary outlets to focus on in your marketing campaign. Your website holds down the fort as the primary one, but email marketing and social media marketing have a place, too.
If you’re pressed for ideas, step back and focus on your strengths. Do you have a strong subscriber list? Are your social media followers receptive in most cases?
You can take a break from the site and focus on those aspects if you need to.
5. You’ve Got Limited Time
The average online user’s attention span is around 8 seconds. That is to say, it takes 8 seconds for someone to decide whether or not they’re interested in a piece of content.
That means you’ve got to have your user experience dialed in and produce great content. If you can do that, you might be better able to rake in all of the users that come across your site.
Want to Learn More Online Marketing Facts?
Digital marketing is a broad field that continues to get more and more important. It’s overwhelming, but it’s possible to use the internet to experience a lot of growth for your business. We’re here to help you with more information.
Explore our site for more ideas on digital marketing, online advertising, and expanding your business’ reach.