In the US, there are over 201,000 actively practicing dentists. While dental care is a necessity and will always be in demand, it’s also clear that the field is oversaturated with competition.
To solve this issue, you need a good dental marketing plan. That way, your dental clinic can stand out above the rest and attract new patients!
Here’s a brief guide to smart marketing to help you out.
Figure Out Your Unique Selling Proposition
A unique selling proposition (USP) is what sets you apart from your competition. This can be anything from longer operating hours to same-day or next-day crowns, bridges, etc.
Think about what your target audience’s pain points are and it’ll be easier to figure out what USPs are appealing to them.
Have a Good Website
Nowadays, most consumers check online before committing to services, and this includes dental ones. If you don’t have a website already, we’d suggest getting started on one ASAP.
If you already have a site, you need to optimize it. Make sure it loads quickly, all pertinent information is there and easily found, and that both new and existing patients can contact you if needed.
Practice Good Search Engine Optimization
Search engine optimization (SEO) is where you optimize your website so it ranks as high as possible on search engine page results (SERPs). The harsh reality is, users won’t look past the first page on SERPs, and they’ll usually go with the top 1-5 results. So if you aren’t practicing good SEO, then chances are, your dental practice isn’t very visible.
SEO is a complicated matter that involves numerous elements. Not to mention, the best practices are always changing.
For the above reasons, it’s best if you work with an SEO specialist to get the best results possible. View here for more if you’re interested.
Take Out Paid Online Ads
SEO deals with organic (or unpaid) traffic. This is great, but it can take some time to get the traffic in.
Many businesses combine organic with paid traffic to get the needed boost in brand awareness and interest. With paid online ads, you can select which demographics you want your ads served to so you can make every marketing dollar count.
Take Advantage of Social Media
It might sound strange to use social media for your business, but it’s a fantastic place to promote your dentistry. You can connect with potential patients and win them over by building brand trust. This can be amplified by writing and sharing blog posts so you can position yourself as a thought leader.
Have Excellent Dental Marketing in Place
You might be a fantastic dentist, but no one will know it unless you get the word out. By employing the right dental marketing tactics, you’ll be able to do exactly that!
Of course, it’s always a good idea to enlist the help of professionals, as the marketing industry is constantly changing. With the help of experts who have their ears to the ground, your local dental office will soar with success!
Keep reading our blog page for more helpful business information.