5 Things You Must Include in Your Video Marketing Strategy

Content is certainly king, but in the marketing world, one crown remains more extravagant than the rest: Video content.

For example, 66% of consumers say they’d rather learn about a new product or service through video as opposed to a blog or social post.

So, how can your business strike while the iron is hot? With the right video marketing strategy, of course!

Keep reading to learn about five essential elements every strategy must include.

1. Clear Goals

While marketing videos may have the highest ROI right now, the first step is the same as any other form of marketing strategy. You’ll need to know where you want to be and how you plan to get there.

Data is your best friend here. Take any marketing data you have and use it to guide your goals.

Likewise, make good use of milestones. Setting periodic check-ins can ensure smooth sailing.

2. A Content Strategy

Video is the perfect avenue for repurposing and restoring previous content on your website. While you won’t want to build a video library that consists solely of repurposed topics, looking at your blog is a good place to get started.

Once you see what hits and what could use some tuning, you can get to work on creating original scripts.

Ideally, the blogging and video teams should work on separate projects simultaneously, so you can continue building a roster of content. That way, you’ll have more content to turn to during a drought.

3. Production Staff

Video marketing production is hard work that takes talented individuals who know their way around cameras, expensive lighting equipment, and editing bays.

Suffice to say, you’re going to bring on some new talent.

However, don’t think that your only option is to open a new department. Consider hiring a production company, instead.

They have the knowledge and resources to bring your ideas to life, plus you’ll only have to pay for the services you need.

4. A Detailed Schedule

As fun as the production process is, it can be quite chaotic at the same time. One of the best gifts you can give your team (and yourself, for that matter) is a clear production schedule.

This schedule should outline everything from how long you’ll spend in the pre-production phase to how long the shoot will take to when you want the final edit published.

Stick to the schedule and more often than not you’ll find yourself right on target!

5. A Distribution Plan

Instead of quantity, focus on quality. Distribute your videos and advertise your content on the channels where you know your audience visits.

While you’ll still want to upload to YouTube to boost your SEO, you’re going to find more millennials on a platform like TikTok instead of Facebook.

Be deliberate and thoughtful and where you host your content.

The Pillars of a Video Marketing Strategy

A great video marketing strategy is predicated on equal parts intention and organization.

By knowing who you want to reach and having data-backed evidence showing where you can reach them, you’re sure to find an audience.

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