7 Marketing Photography Tips to Attract New Clients
Did you know you could earn more than USD 49,000 a year as a freelance photographer? But, to make this kind of money, you need to know how to attract a steady stream of clients to your business.
This is where many photographers struggle, as their skills lie in taking great photos rather than marketing. But, this doesn’t have to be a problem for you, and this guide will teach you some of the most effective marketing photography strategies that can take your business to the next level.
Keep reading to find out more.
1. Add Your Details to Business Directories
One of the easiest photography marketing tips to implement is adding your business details to high-quality sites such as Google My Business.
When consumers search for photography services, these types of websites often appear at the top of the search engine rankings, so it’s vital to have your details included in their directories.
2. Review and Revamp Your Website
If you haven’t updated your website in a while, now might be a good time to review and modernize your pages.
Remove any irrelevant information, freshen up your page layouts, and ensure your links work correctly to give a professional appearance to potential clients.
3. Be Active on Social Media
Social media sites make it easy to join groups related to your local area where you can chat online with people who might need your services.
Rather than trying to make sales, provide helpful advice and you could find customers will come to you when they are looking for a photographer.
4. Create High-Quality Brochures
While online advertising is important, you can also create stunning booklets with your best portfolio pictures.
You can then impress customers with these brochures to encourage them to hire your services.
5. Network
It’s also important to be proactive and carry out photography marketing in person at networking events. This is a great way to get your name out there and meet other business people who may require a photographer in the future.
You could even pick up marketing freelance photographer tips from other professionals who are at the same event.
6. Build an Email List
Whenever someone shows an interest in your photography services, ask them for their email address. Over time, you can build up a sizeable list of contacts and market your business to them by sending regular emails.
You can even automate the email process to make it easy to stay in touch with these potential customers.
7. Ask for Referrals
Your clients can also be a crucial component of your photographer marketing plan. Each time you finish working with a customer, politely ask them if they would recommend your services to others.
This is a free advertising method that can be hugely effective.
Create Your Marketing Photography Plan
You don’t have to use every marketing photography technique, but you may want to experiment with several methods to find out which ones provide optimal results for your business.
While many clients will be impressed with great-looking booklets, others will prefer to check out your website. You should also interact with consumers on social media sites, and ask for referrals from satisfied clients.
You could soon be receiving a steady stream of new photography inquiries!
For more great tips, visit our Marketing section before you go.
