7 Ways to Stay Ahead of SEO Trends in 2022
Since the dawn of the COVID 19 pandemic, digital advertising has generated just as much revenue as traditional forms of advertising.
This means that it no longer gives you an edge over your competition to get online. If you want to dominate in the world of advertising, you need to stay on top of the best digital advertising trends.
One of the most important forms of digital advertising in the 2020s is search engine optimization, or SEO. But SEO trends are changing year to year; they’re in a constant state of flux, just like the keywords that are so important to them.
Keep reading for your guide to SEO in 2022 so you can stay on top of the most common and important trends.
1. Create Video Content
No matter where on-page SEO goes in 2022, video content is going to be an important part of it. The spike in popularity of YouTube and TikTok during the COVID pandemic has shown the world that people care about visual forms of information and communication.
Search engines such as Google have responded to this by promoting pages with video content on them. By virtue of simply having a video on a page, that page will perform better than ever.
Exact trends within the world of video content will constantly change. However, no matter which direction they take, you’ll do well to get into the habit of creating video content. This will help you stay adaptable.
2. Get Into Guest Posting
Guest posting, also known as backlinking and off-page SEO, is one of the most important types of SEO. It’s only going to become more important in 2022.
This is the process of paying another website to host one of your blog posts. Rather than explicitly talking about your product or field, you’ll write an article catered to general interests, subtly working in links back to your page.
If this is done right, it’s one of the best ways to get traction on your site. The more traction you get on your site, the more search engines will promote you.
Guest posting trends are constantly shifting. They change with pop cultural developments; some of the posts that do the best are those that are able to stay relevant in the current environment.
However, if you get into the habit of making guest posts, you’ll be able to conquer any trend that pops up within this world.
3. Understand Voice Recognition
The development of voice recognition software from a novelty to an important force in online searching has had its impacts on the world of SEO.
Voice searches aren’t filtered into a different algorithm from typed searches. However, the phrases people use when speaking are significantly different than those used when they’re typing. Anyone familiar with SEO knows how important the specifics of phrasing are.
Keywords that come out of people’s mouths are generally longer, more repetitive, and more casual than those that come out of their fingertips. Attune yourself to the rhythm and phrasing of people’s speech, and you’ll better be able to handle SEO in 2022.
4. Hire a Service
There are plenty of aspects of SEO you can handle on your own. However, if you want to step up into the big leagues, you’re going to have to call in an expert.
SEO is a complex, multifaceted field. To truly work out all of the intricacies of every possible keyword, compare them against competitors’ targeted keywords, predict the future of keywords, and constantly update is no easy task. To devote as much time as you need to truly succeed in this world, you would need to take significant attention away from the creative side of your business.
By hiring a great SEO service like snapseo.ca, you’re far more likely to succeed in SEO while keeping your business moving along.
5. Generate Longform Content
The rise of the popularity of video content has caused a blowback in the world of written content. People haven’t abandoned the written word altogether. Instead, they’re looking to the written word to do what it does best — provide long, complex, thought-out explanations of concepts and events.
Video is the best medium for giving people quick, engaging, exciting snippets of information. People will always choose a short or mid-length video over a short or mid-length article.
However, when it gets right down to it, people know they should trust books over documentaries, and they’d rather read long articles examining subjects from multiple sides as opposed to a bunch of short articles.
The world of the internet is not all about clicks and views. Sometimes, it does well to take the time to show you really care about a subject.
6. Make Your Content High-Quality
Don’t forget that the world of SEO isn’t all about keywords. Just as important is customer engagement.
You can have the best keywords in the world — if people don’t spend time on your website, you’re not going to do well in the world of SEO. Search engines promote pages that people enjoy spending time on, not pages that learned how to game an algorithm.
It is always best to shoot for quality over quantity in the world of SEO. Generate high-quality content and you can take whatever comes at you.
7. Optimize For Mobile
People are just as likely to search for something on their phones as they are to search it on their computers. Gone are the days when people would write down things to look up later. This is is the information age, and people want their information immediately.
If you have a site that isn’t optimized for mobile, you might cause your customers to bounce before they even get a chance to enjoy your site. Always stay mobile optimized and you’ll stay ahead of the game.
Understand SEO Trends
2022 isn’t going to be an easy year for the world of SEO. However, if you stay on top of SEO trends and work hard, you can make it a very productive year for your personal SEO brand.
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