How to Make Your Business More Customer Friendly
Did you know that a 5% customer retention rate increase turns into profit improvement between 25% and 95%?
The customer experience drives the customer retention rate. If you don’t have a customer friendly business, you’re always going to have to find new customers.
It’s not a sustainable way to run a business. The good news is that you’re in the right place to learn to make a business customer friendly.
Keep reading for the top customer service tips that will make a difference to your bottom line.
1. Every Contact Is an Experience
Your customers contact your business at various points during the buying journey. They leave comments on social media posts and ask questions before they buy.
They receive a package in the mail from your business. They reach out to customer service and leave reviews online.
A customer friendly business understands the importance of every contact. Make a customer journey map of every possible contact. Seek to improve each point of contact to improve the customer experience.
2. Personalize Everything
Customers don’t want to be seen as a number or a set of dollar signs. They want to feel valued and appreciated for supporting your business.
There are ways to personalize the customer experience. Email marketing that addressed customers by name is a simple start. You can then segment emails based on purchases.
Use a CRM when you talk to customers. That allows you to see notes from previous conversations. You can personalize your communications from those notes.
3. Own Your Mistakes
People make mistakes and some mistakes impact the customer experience. Packages might get lost or products may have issues.
The most important thing to do is to take responsibility for your mistakes. Tell customers what happened and how you plan to resolve the issue.
4. Provide a Comfortable Environment
If you have an office or retail business where you receive customers, it’s important to make it as welcoming as possible.
Start with the lighting and temperature. The lighting sets the mood for customers as much as the colors of your walls.
The temperature should be comfortable, between 68 and 72 degrees. A cold environment distracts customers and gives them a poor experience. Contact a furnace repair company if you have trouble maintaining a consistent temperature.
5. Respond to Negative Reviews
Negative reviews could keep people away from your business. When and how you respond could make a difference. About 21% of customers expect companies to respond within a day.
The response should let customers know that you’re listening to them. Give them a contact person to reach out to so you can take care of their issue offline.
Tips to Make a Business Customer Friendly
The customer service experience is everything for your business. Satisfied customers stay with your business longer, spend more money, and refer customers to your business.
You just learned a few tips to make your business customer friendly. Use them and you’ll be able to see your business grow.
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