How to Write a Clear Brand Message That Speaks to Your Audience

71% of people purchase products from brands they’re familiar with. This is why brand messaging is an absolute must. It helps your customers connect your brand to your product, building trust.

If you had only ten words to tell a prospective customer all about your business, what ten words would you choose?

Questions like this help to form the basis of clear brand messaging, allowing people to get a deep understanding of the atmosphere and values of your company in less than a minute. But if brand messages are so important, how do you start creating the best ones?

Funny you should ask, as this guide on how to write a clear brand message that speaks to your audience is here to answer that exact question! Let’s start by taking a closer look at what a brand message is.

What Is a Brand Message?

Brand messages refer to the core thesis statement at the heart of every company’s marketing and communications. It should unite everything from your company’s social media accounts to your print ads as what you want the customer to take away from your company at a glance. 

For example, let’s say you ran a yard tools company that wanted to showcase that you were focused on providing sturdy tools for hardworking families. If this was the case, you would tailor your brand message to be warm and cheerful, emphasizing a sense of community and comradery over a focus on price value or other factors. 

How to Write a Brand Message

One of the most important things to do when cultivating a strong brand message is to use all the data you can. Whether it’s brand management surveys or something like click rates on ads, using this data will help you see where your brand message is already strong and where it needs improvement.

Continuing on a linear path will only yield worse ROI (return on investment) in your brand-building strategies. 

You also want to define your target audience. Building a brand message with wide appeal has its merits, but too often you’ll get lost in the sea of thousands of other companies trying to do the same (with bigger budgets than you to back it up). 

Think about what your target audience needs. Use language to cater to that specific set of needs. Utilizing services like those offered at upmktdigital.com can help aid businesses in the process of reworking their brand and using SEO-friendly language. 

Further Tips and Tricks

Once you’ve found a brand message that works, stick to it like glue. Consistency is key in maintaining customers and showing you’re serious about the message you project. Swap around too much, and customers will start to think your message is phony, hurting your reputation.

Make sure to always keep an eye out for public reception of your business too. Even the most cohesive brand message is prone to fall apart if you aren’t constantly going over data and checking consumer reactions to new media or products you put out. 

Shot Into the Limelight by Brand Messaging

And there you have it! Now that you know all about brand messaging and how to make a clear one that speaks to your audience, it’s time to shoot your business to the next level!

For more tips on handling brand image and keeping your business top-tier, make sure to check out the other posts on our blog!