Producer Sahil Mirchandani Celebrates Nike’s 50th Anniversary with “Never Done” Campaign
Despite having a longtime love for film and television, Sahil Mirchandani didn’t know he would pursue it as a career. Growing up in Toronto, he dreamt of one day making movies, but would look at the credits list roll down the screen amazed by all of the people it took to bring a story to life. When he began seriously considering a career in the industry, he quickly realized where he fit, with producing being a perfect blend of his natural entrepreneurial tendencies and knowledge of business with his passion for creating impactful art.
“I found that while I was watching movies and TV, I would always question how things were done, what things cost to execute, and how these movies even made money. Following that curiosity of the business led to discovering the role of the producer. Immediately I knew this was the role for me as it really focused on the macroscopic elements of how to make an industry out of this medium, while simultaneously taking a microscopic look at how each movie comes together,” he says.
Since that time, Mirchandani has never looked back and now as a praised producer creating content that millions have enjoyed around the world, such as Tate McRae’s “Slower” and “You Broke Me First” performances for late night television and Tyler Shaw’s “When You’re Home” music video, he knows he is doing just what he was meant to.
Mirchandani also has made a career in commercials, having the fast-paced but organized mindset to go from project to project quickly and efficiently. His most recent campaign to be released worldwide was the Summer 2022 Women’s “Never Done” campaign for Nike. The commercial stars four Canadian women at the top of their game: Indigenous fashion designer Lesley Hampton, Neurofunctional Acupuncture Provider and Dr. of Chiropractic Christine Perez, Content Creator Shreya Khanna, and Health, Fitness and Wellness Coach Pearl Cici. The women all come from different backgrounds and have different body types, which Mirchandani thought was extremely important to highlight in an ad for Nike.
“I loved how this commercial highlights women from all cultural backgrounds and levels of athletic performance to show that anyone can be athletic in their lifestyles, no matter what they do. It’s an important message for the young adult audiences because too often these commercials are put in high performance buckets, where if you’re not a professional or if you don’t look a certain way, you can’t participate in the community. However, these spots show that we can be part of the athletic community no matter what we do for a living, no matter what our body type is like, and no matter what background we are from,” he says.
The campaign was made to celebrate Nike’s 50th anniversary and was released worldwide, so Mirchandani knew the importance of ensuring everything ran smoothly, despite shooting across the country in both Vancouver and Toronto simultaneously. He had to constantly make sure both production units were preparing properly and managing their day-to-day to track to a successful shoot. He was also responsible for ensuring that both set days went according to the creative plan and that they captured all the footage needed to deliver five different and distinct spots to Nike.
“I enjoyed working with a largely female and BIPOC team to bring this project to life and represent people of all body types on screen in an athletic forum. This was an incredibly gratifying project as we highlighted more athleisure and lifestyle wear while we walked through what each of our actors were most passionate about in their daily lives,” he said.
The campaign debuted in June of 2022 and has already been a great success for Nike. For Mirchandani, working on the project was an honor and he is thrilled that the commercials resonated with the fans of the four female stars.
Photo by Andre Apperley
