5 PPC Trends You Can’t Miss Out on in 2022

Pay-per-click (PPC) marketing will never go away. After all, over 80% of Google’s revenue comes from its ads. As a business, investing in PPC strategies is a vital part of your digital marketing strategy.

However, you will enjoy PPC benefits more with the latest digital marketing trends. The only caveat is you might not know where to start.

Do you want to improve your digital marketing plan? Continue reading for some of the latest PPC trends:

1. Automation

This digital marketing trend has remained a hot topic since it first picked traction a few years ago. Most experts predict it will enter hyperdrive in the coming years. 

Automation will play a vital role in helping marketers extrapolate, consolidate, and collate information. With this feature, you need not spend days poring over hundreds of sources to make an informed decision.

However, advertisers should realize Google is lacking in specific automation aspects. It’s where they should leverage human ingenuity, strategy, and insight.

Never compete with automation. Instead, leverage it to keep your control of modern PPC strategies.

2. First-Party Data

Most marketers depend on cookies, tags, and pixels for marketing attribution. However, Apple and Google are becoming more strict. This trend will continue, meaning you must plan for a future devoid of them.

For this reason, first-party data is the key to maintaining and improving your digital marketing plan. Consider integrating it with your advertising networks since it determines your success.

3. Audience Targeting and Segmentation

Your brand should show up whenever your target users are online. Audience characteristics are now critical in capturing and targeting your audience. It relies less on keywords since it uses their intent.

For this reason, audience targeting and segmentation are more vital. It’s one of the few things you can still control. 

4. Diversification

To become more successful, you need to enrich your brand beyond PPC. Consider establishing it on other marketing channels such as:

• PR
• Affiliate marketing
• SEO
• Email marketing

The more diverse your marketing channels, the more stable your business and brand become. It also means looking beyond your comfort zone. Look for other ad platforms like TikTok and Snapchat since these are now more lucrative.

5. Responsive Search Ads

Google is pushing advertisers to shift to Responsive Search Ads (RSAs). The longer you refuse to adopt this method, the more you’ll lose out to the competition. Once you do, you have the processes to make and manage ads.

Unfortunately, Expanded Text Ads (ETAs) are dying. After all, search engines are responsive to some degree nowadays. Develop the perfect PPC strategy by moving away from this method.

Adopt More Digital Marketing Trends Now

These are the most vital digital marketing trends in PPC. Never let the competition get ahead of your brand. Use these to enrich your business marketing strategies in the coming years.

However, PPC is only a facet of company marketing strategies. Consider investing in other platforms like social media.

Did you find this guide helpful? If so, consider reading our other posts to learn more marketing tips today.