How to Start a Creative Agency

According to the US Bureau of Labor Statistics, approximately 20% of small businesses fail within the first year. To avoid this being the fate of your business you need to arm yourself with as much information as possible.

Building a creative agency from the ground up presents its own unique set of challenges and requires a certain set of skills. The perfect blend of artistic imagination and business acumen is required. If this is something that’s a goal of yours, there’s a lot you need to know.

This dedicated guide is a great place to start learning the ins and outs of how to start a creative agency. Read on for the need-to-know info now.

Make a Business Plan

First and foremost you’ll want to sketch out what your business plan will look like. This should deal with all the logistics and practicalities that are involved in starting a business.

How much money do you need and where are you planning on getting it from? What are your growth projections for the first year? What are the main goals and objectives you want to achieve with your business?

Connections are Key

Networking is vitally important in business and this is especially true for a creative agency. The world of advertising and marketing can be surprisingly small and insular, so it matters who you know. Go to as many events and speak with as many people as you can.

Make the Most of Market Research

When you launch a business the more research and planning that goes into it the more successful it’s likely to be. One of the best ways to get ideas is to look at the already existing agencies you admire.

If you’re inspired by any particular agency don’t be afraid to reach out to the team and ask for advice. A business like this has been in the same position you are now so they’ll be able to offer valuable advice.

Assemble a Stellar Team

In the first few months of your business the people you surround yourself with really matter. You’ll want a team that’s hardworking and not afraid to go the extra mile.

A creative agency needs creative talent to stand out from the crowd and win over important new clients. It’s important to be discerning in the employees you bring on board.